Lavender Heating Pad Microwavable
FailShoppers spend an estimated $24K a year here, so Lavender Heating Pad Microwavable is a Fail.
- Flapen Score
- 44 / 100Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 4944
- Market size
- $24K/yr29K searches / yr
- 90-day growth
- -37.9%search demand this quarter
- Competition
- 46%top-5 click share · 24 brands · 38 sellers
Flapen Score
Lavender Heating Pad Microwavable against its category
The dotted line is the Health & Household average. Past it, Lavender Heating Pad Microwavable is stronger. Inside it, weaker.
Market
The Lavender Heating Pad Microwavable market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Heating Pad Microwavable 29K times last year and spent an estimated $24K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- -37.9%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $24Ka year
- Peak month
- December4.3× the quietest month
- Top search term
- lavender heating pad microwavable16K searches a year
02 · Price
A sale here is worth $24.18.
Listings sell for $24.18 on average, from $9.63 to $49.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.
- Average price
- $24.18inside the $15 to $100 sweet spot
- Price range
- $9.63–$49.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #90 within Hot & Cold Therapies. It carries 3,612 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #90in Hot & Cold Therapies
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 3,612per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Lavender Heating Pad Microwavable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
38
Top-5 brand share
55%
Top 20: 98%
Top-5 click share
46%
Top 20: 89%
Open market
37%
- Brand 115%
- Brand 212%
- Brand 312%
- Brand 49%
- Brand 58%
- Brand 68%
Demand
Lavender Heating Pad Microwavable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.3×
Search terms
Top Lavender Heating Pad Microwavable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lavender heating pad microwavable16K/yr
- lavender heating pad10K/yr
- aromatherapy heating pad4K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Heating Pad Microwavable
We read the reviews and the return reasons for every product selling here.
“Has a funny smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Heating Pad Microwavable questions
Answered from the same tracked data.









