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Lavender Heating Pad Microwavable

Fail

Shoppers spend an estimated $24K a year here, so Lavender Heating Pad Microwavable is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$24K/yr29K searches / yr
90-day growth
-37.9%search demand this quarter
Competition
46%top-5 click share · 24 brands · 38 sellers

Flapen Score

Lavender Heating Pad Microwavable against its category

The dotted line is the Health & Household average. Past it, Lavender Heating Pad Microwavable is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Heating Pad Microwavable market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Heating Pad Microwavable 29K times last year and spent an estimated $24K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -37.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-37.9%
Conversion, latest week
3.3%
Market size, estimated
$24Ka year
Peak month
December4.3× the quietest month
Top search term
lavender heating pad microwavable16K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $9.63 to $49.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.18 that is $0 to $2K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$9.63–$49.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #90 within Hot & Cold Therapies. It carries 3,612 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#90in Hot & Cold Therapies
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,612per listing
Listings tracked
32

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Lavender Heating Pad Microwavable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

$0$947$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

38

Est. top-5 brand share

55%

Top 20: 98%

Est. top-5 click share

46%

Top 20: 89%

Open market

37%

  • KOYA Naturals15%
  • Romfox12%
  • uncn12%
  • MIKKEL HOLLINS9%
  • SunnyBay8%
  • Sacksy Thyme8%

Demand

Lavender Heating Pad Microwavable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Lavender Heating Pad Microwavable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lavender heating pad microwavable16K/yr
  • lavender heating pad10K/yr
  • aromatherapy heating pad4K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Heating Pad Microwavable

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
3.0%of orders come back
“Has a funny smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lavender Heating Pad Microwavable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data