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Lavender Fabric Softener

Maybe

Shoppers spend an estimated $11.5M a year here. But the top 5 brands take 97% of clicks, so Lavender Fabric Softener is a Maybe.

Flapen Score
52
52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$11.5M/yr7.5M searches / yr
90-day growth
-1.1%search demand this quarter
Competition
54%top-5 click share · 7 brands · 601 sellers

Flapen Score

Lavender Fabric Softener against its category

The dotted line is the Health & Household average. Past it, Lavender Fabric Softener is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Lavender Fabric Softener market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Fabric Softener 7.5M times last year and spent an estimated $11.5M. The top 5 brands take 97% of clicks. Demand peaks in Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.5M a year.

Searches, last 12 months
7.5M
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
14.7%
Market size, estimated
$11.5Ma year
Peak month
July2.5× the quietest month
Top search term
fabric softener3.3M searches a year

02 · Price

A sale here is worth $10.49.

Listings sell for $10.49 on average, from $4.39 to $18.75. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $10.49 that is $420K to $525K a year per listing.

Average price
$10.49under the $15 to $100 sweet spot
Price range
$4.39–$18.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
40,000–50,000
Revenue per listing a year
$420K–$525K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Laundry. It carries 18,340 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Laundry
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
18,340per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Lavender Fabric Softener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

601

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

1%

  • Brand 177%
  • Brand 211%
  • Brand 36%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lavender Fabric Softener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Lavender Fabric Softener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fabric softener3.3M/yr
  • downy fabric softener1.3M/yr
  • downy773K/yr
  • laundry softener388K/yr
  • softener262K/yr
  • fabric softener liquid307K/yr
  • downy fabric softener liquid202K/yr
  • liquid fabric softener170K/yr
  • downey143K/yr
  • suavizante para ropa93K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Fabric Softener

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.2%of orders come back
“Bad scent”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Health & Household niches

FAQ

Common Lavender Fabric Softener questions

Answered from the same tracked data.