Lavender Eye Mask

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

98K

Growth, 90 days vs prior 90

-8.1%

Conversion, latest week

6.6%

Market size, estimated

$104Ka year

Peak month

December2.3× the quietest month

Top search term

lavender eye mask35K searches a year

Listings sell for $16.02 on average, from $7.61 to $34.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.02 that is $4K to $8K a year per listing.

Average price

$16.02inside the $15 to $100 sweet spot

Price range

$7.61–$34.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

1.7%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #185 within Sleep & Snoring. It carries 1,645 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#185in Sleep & Snoring

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,645per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months