Lavender Dryer Sheets
FailThe average product has 16,416 reviews to catch up to, so Lavender Dryer Sheets is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $111K/yr53K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 589 sellers
Flapen Score
Lavender Dryer Sheets against its category
The dotted line is the Health & Household average. Past it, Lavender Dryer Sheets is stronger. Inside it, weaker.
Market
The Lavender Dryer Sheets market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Dryer Sheets 53K times last year and spent an estimated $111K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 18.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 18.8%
- Market size, estimated
- $111Ka year
- Peak month
- January4.7× the quietest month
- Top search term
- lavender dryer sheets39K searches a year
02 · Price
A sale here is worth $11.24.
Listings sell for $11.24 on average, from $5.32 to $25.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $11.24 that is $6K to $8K a year per listing.
- Average price
- $11.24under the $15 to $100 sweet spot
- Price range
- $5.32–$25.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #207 within Laundry. It carries 16,416 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #207in Laundry
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 16,416per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Lavender Dryer Sheets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Dryer Sheets Laundry Fabric Softener Blooming Lavender Reduces Static Cling Fights Wrinkles 160 Count
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 2,475
- Age
- 7mo ago

Downy CALM Mega Dryer Sheets Laundry Fabric Softener Lavender and Vanilla Bean 130 Count
- Price
- $9.30
- Rating
- 4.8/5
- Reviews
- 58,218
- Age
- 3y ago

MRS. MEYERS CLEAN DAY Dryer Sheets Lavender 80 ct
- Price
- $7.90
- Rating
- 4.3/5
- Reviews
- 21,103
- Age
- 19y ago

The Clean People Fabric Softener Sheets - Dryer Sheets - Softens & Removes Static - Vegan Laundry Softener With Essential Oils - Lavender 120 Pack
- Price
- $14.86
- Rating
- 4.4/5
- Reviews
- 10,290
- Age
- 5y ago

Downy Calm Mega Dryer Sheets Large Fabric Softener Sheets for Laundry Static Guard & Softness Boost Laundry Dryer and Fabric Sheets 180 Count
- Price
- $11.89
- Rating
- 4.8/5
- Reviews
- 58,218
- Age
- 3y ago
Trending
estimated 90-day click momentum
Seventh Generation Dryer Sheets Laundry Fabric Softener Fresh Lavender Scent 80 Sheets
- Price
- $6.83
- Rating
- 4.4/5
- Reviews
- 942
- Age
- 15y ago

Amazon Basics Dryer Sheets Laundry Fabric Softener Blooming Lavender Reduces Static Cling Fights Wrinkles 160 Count
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 2,475
- Age
- 7mo ago

Downy CALM Mega Dryer Sheets Laundry Fabric Softener Lavender and Vanilla Bean 130 Count
- Price
- $9.30
- Rating
- 4.8/5
- Reviews
- 58,218
- Age
- 3y ago

365 by Whole Foods Market Fabric-Softening Dryer Sheets Lavender 80 Count
- Price
- $6.19
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 3y ago

Mollys Suds Fabric Softener Dryer Sheets for Sensitive Skin | Plant-Based Static Reducer Plastic-Free Packaging | Lavender (120 Sheets)
- Price
- $13.93
- Rating
- 4.4/5
- Reviews
- 3,170
- Age
- 4y ago
Newest
by launch date
Amazon Basics Dryer Sheets Laundry Fabric Softener Blooming Lavender Reduces Static Cling Fights Wrinkles 160 Count
- Price
- $5.32
- Rating
- 4.5/5
- Reviews
- 2,475
- Age
- 7mo ago

Snuggle Fabric Softener Dryer Sheets Long-Lasting Fresh & Clean Scent Softens Fabric Reduces Static Fights Wrinkles Helps Repel Lint & Pet Hair HE Safe Lavender Vanilla Orchid 230 Ct
- Price
- $10.71
- Rating
- 4.8/5
- Reviews
- 5,873
- Age
- 2y ago

Downy CALM Mega Dryer Sheets Laundry Fabric Softener Lavender and Vanilla Bean 130 Count
- Price
- $9.30
- Rating
- 4.8/5
- Reviews
- 58,218
- Age
- 3y ago

Downy Calm Mega Dryer Sheets Large Fabric Softener Sheets for Laundry Static Guard & Softness Boost Laundry Dryer and Fabric Sheets 180 Count
- Price
- $11.89
- Rating
- 4.8/5
- Reviews
- 58,218
- Age
- 3y ago

365 by Whole Foods Market Fabric-Softening Dryer Sheets Lavender 80 Count
- Price
- $6.19
- Rating
- 4.4/5
- Reviews
- 1,036
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
589
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
8%
- Amazon Basics31%
- Downy30%
- Mrs. MEYER'S9%
- Seventh Generation8%
- THE CLEAN PEOPLE8%
- Snuggle7%
- Open — no brand owns it (2 brands, 8%)
Demand
Lavender Dryer Sheets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.7×
Reviews and returns
What reviews say buyers love and hate about Lavender Dryer Sheets
We read the reviews and the return reasons for every product selling here.
“NO SCENT AT ALL”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Dryer Sheets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









