Is lavender dish soap profitable to sell on Amazon United States?

The niche generates $71K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (38/100).

How competitive is the lavender dish soap niche?

5 brands and 618 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lavender dish soap?

Top complaints mined from reviews: Smell, Ease Of Cleaning, Size-Overall. The return rate is 0.2%.

When does demand for lavender dish soap peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the lavender dish soap niche?

Listings span $3.66–$20.15; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 21,605 reviews — the moat a new listing must climb.

Lavender Dish Soap

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible30.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Good+25.5%

90-day search growth — must beat 0% to launch

Price range

Okay$3.66–$20.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$9.64

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 24K searches

Review moat

Bad21,605.3

avg incumbent reviews — the moat a new listing must climb

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is lavender dish soap profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender dish soap is a $71K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lavender dish soap market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $48K–$58K; units × avg price
Conversion rate: 30.5%
Avg BSR: #74
Page quality: 0%
Prime: 90%
Sponsored: 40%
Out of stock: 0.0%
Avg brand age: 87 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

618

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Mrs. MEYER'S81%
Clorox7%
Ajax5%
Seventh Generation5%
Ginger Lily Farms2%

lavender dish soap demand & seasonality

Weekly Amazon search volume, last 97 weeks — +25.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top lavender dish soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender dish soap9K/yr +17.7%8.5% conv.
dish soap lavender4K/yr +18.4%12.5% conv.
mrs meyers lavender dish soap2K/yr +205.0%29.5% conv.
meyers dish soap lavender4K/yr +8.6%39.2% conv.
mrs meyers dish soap lavender3K/yr +15.8%32.3% conv.
meyers lavender dish soap2K/yr -21.7%33.6% conv.

All search terms

Top lavender dish soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mrs. Meyers Clean Day Liquid Dish Soap Lavender Scent 16 Ounce

Mrs. MEYER'S$4.704.8★77,553 rev

MRS. MEYERS CLEAN DAY Liquid Dish Soap Refill Lavender 48 fl. oz

Mrs. MEYER'S$11.444.8★35,454 rev

MRS. MEYERS CLEAN DAY Liquid Dish Soap Lavender 16 fl. oz - Pack of 3

Mrs. MEYER'S$12.984.8★23,882 rev

Clorox Fraganzia Liquid Dishwashing Soap Lavender Scent - Cuts Through Tough Grease Fast Quick-Rinsing Formula Washes Away Grime A Powerful Clean You Can Trust 22 Fl Oz Pack of 2

Clorox$7.933.9★767 rev

Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle

Ajax$4.004.7★14,972 rev

Newest

by launch date

Clorox Fraganzia Liquid Dishwashing Soap Lavender Scent - Cuts Through Tough Grease Fast Quick-Rinsing Formula Washes Away Grime A Powerful Clean You Can Trust 22 Fl Oz Pack of 2

Clorox$7.93767 rev

7mo ago

Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle

Ajax$4.0014,972 rev

1y ago

Ginger Lily Farms Botanicals Plant-Based Liquid Dish Soap Concentrated Formula with Max Grease Cleaning Power Cruelty-Free Lavender Chamomile Scent 1 Gallon Refill (128 Fl. Oz.)

Ginger Lily Farms$19.873,638 rev

2y ago

Ajax Ultra Liquid Dish Soap With Fabuloso Lavender Scent 52 Oz

Ajax$3.9114,972 rev

2y ago

Seventh Generation Dish Soap Liquid Lavender Flower & Mint Scent 1 Dishwashing Soap Dish Detergent Liquid Soap 19 oz

Seventh Generation$3.6620,268 rev

5y ago

What reviews say buyers love and hate about lavender dish soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“The fragrance is very pleasing”

Value For Money16%

“Great Value”

Ease Of Cleaning10%

“Cleans well”

Quality-Overall8%

“Good quality”

De-Grease5%

“Cleans away grease”

Advertised Vs Actual Product2%

“Does the job done”

Size-Overall2%

“It is soo big lol I am so happy”

Durability2%

“A bottle lasted me several months”

Lather2%

“Its soap it lathers good”

Ease Of Use2%

“Easy to use”

What buyers complain about

Smell24%

“loud smell”

Ease Of Cleaning7%

“none too pleased about the mess I had to clean”

Size-Overall6%

“Really big”

Leak-Proof5%

“the liquid seeped out in my other items”

Moist/Dry5%

“Too drying on hands”

De-Grease4%

“Not great on grease removal”

Allergies3%

“Allergic reaction to it”

Lather3%

“as it fails to lather effectively”

Value For Money3%

“To expensive”

Advertised Vs Actual Product3%

“False Advertising - Parabens in Product”

Top return reasons

Leak-Proof39%

Smell20%

Advertised Vs Actual Product10%

Size-Overall6%

Value For Money6%

Functionality-Overall3%

Ingredients-Overall2%

Ease Of Cleaning1%

De-Grease1%

Itch Relief1%

Common lavender dish soap questions

Is lavender dish soap profitable to sell on Amazon United States?: The niche generates $71K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +25.5%. Flapen's verdict: Skip it (38/100).
How competitive is the lavender dish soap niche?: 5 brands and 618 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lavender dish soap?: Top complaints mined from reviews: Smell, Ease Of Cleaning, Size-Overall. The return rate is 0.2%.
When does demand for lavender dish soap peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the lavender dish soap niche?: Listings span $3.66–$20.15; the average listing price is $9.64 (sweet spot $15–$100). The average incumbent carries 21,605 reviews — the moat a new listing must climb.