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Lavender Cleaning Products

Fail

The top 5 brands take 96% of clicks, so Lavender Cleaning Products is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$234K/yr125K searches / yr
90-day growth
+14.4%search demand this quarter
Competition
68%top-5 click share · 7 brands · 662 sellers

Flapen Score

Lavender Cleaning Products against its category

The dotted line is the Health & Household average. Past it, Lavender Cleaning Products is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lavender Cleaning Products market on Amazon at a glance

Shoppers on Amazon United States searched for Lavender Cleaning Products 125K times last year and spent an estimated $234K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Feb–Apr–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+14.4%
Conversion, latest week
15.9%
Market size, estimated
$234Ka year
Peak month
September17.6× the quietest month
Top search term
method lavender all purpose cleaner13K searches a year

02 · Price

A sale here is worth $11.75.

Listings sell for $11.75 on average, from $3.16 to $48.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.75 that is $12K to $15K a year per listing.

Average price
$11.75under the $15 to $100 sweet spot
Price range
$3.16–$48.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #331 within All-Purpose Cleaners. It carries 21,991 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#331in All-Purpose Cleaners
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
21,991per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Lavender Cleaning Products products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

662

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Brand 133%
  • Brand 231%
  • Brand 323%
  • Brand 46%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Lavender Cleaning Products search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Apr, Sep · busiest ÷ quietest = 17.6×

Search terms

Top Lavender Cleaning Products search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • method lavender all purpose cleaner13K/yr
  • method all purpose cleaner french lavender12K/yr
  • lavender cleaning products17K/yr
  • mr clean lavender all purpose cleaner10K/yr
  • lavender cleaner9K/yr
  • method all purpose cleaner lavender7K/yr
  • mr clean lavender10K/yr
  • lavender floor cleaner9K/yr
  • method lavender6K/yr
  • lavender cleaning spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Lavender Cleaning Products

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Smell”
33%of negative reviews mention “Smell”
0.2%of orders come back
“Horrible smell”
A buyer, on “Smell”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Lavender Cleaning Products questions

Answered from the same tracked data.