Is lavender capsules profitable to sell on Amazon United States?

The niche generates $833K/yr across 5 tracked products. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the lavender capsules niche?

4 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in lavender capsules?

Top complaints mined from reviews: Stress/Anxiety, Taste-Overall, Vegan/Organic. The return rate is 0.0%.

When does demand for lavender capsules peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the lavender capsules niche?

Listings span $10.03–$36.28; the average listing price is $24.27 (sweet spot $15–$100). The average incumbent carries 3,619 reviews — the moat a new listing must climb.

Lavender Capsules

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.27

avg listing price — sweet spot $15–$100

Price range

Great$10.03–$36.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$833K

$833K/yr · 277K searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+18.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,618.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is lavender capsules profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender capsules is a $833K/yr Amazon United States market (277K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

lavender capsules market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 6,000–8,000/product
Revenue / yr: $728K–$971K; units × avg price
Conversion rate: 12.4%
Avg BSR: #388
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 159 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Nature's Way78%
Carlyle10%
Integrative Therapeutics9%
Nattura4%
Open — no brand owns it (0%)

lavender capsules demand & seasonality

Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top lavender capsules search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

silexan41K/yr +37.4%8.6% conv.
calm aid37K/yr -1.8%17.3% conv.
lavender pills49K/yr +4.1%9.2% conv.
calm aid lavender pills23K/yr -11.4%22.7% conv.
calmaid17K/yr -6.6%20.3% conv.
lavender capsules15K/yr +27.1%4.7% conv.
silexan lavender capsules 80 mg15K/yr +19.5%11.1% conv.
silexan lavender12K/yr +35.3%4.1% conv.
lavender supplements8K/yr +43.4%4.3% conv.
natures way calm aid11K/yr +2.6%21.9% conv.

All search terms

Top lavender capsules products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 30 ct

Nature's Way$13.834.3★7,032 rev

Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 90 ct

Nature's Way$36.284.3★7,032 rev

Carlyle Lavender Pills | 80 mg | 120 Softgel Capsules

Carlyle$10.034.4★333 rev

Integrative Therapeutics Lavela WS 1265 - Silexan Supplement for Sleep & Stress Support* - Lavender Essential Oil - 60 Softgels (60 Servings)

Integrative Therapeutics$36.084.4★2,162 rev

Nattura Calm Aid Lavender Oil Pills - 500mg - 60 Softgels - 100% Natural Helps Reduce Stress Calming for Body & Mind Non-GMO Certified Kosher

Nattura$25.104.2★1,534 rev

Newest

by launch date

Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 90 ct

Nature's Way$36.287,032 rev

2y ago

Carlyle Lavender Pills | 80 mg | 120 Softgel Capsules

Carlyle$10.03333 rev

3y ago

Nattura Calm Aid Lavender Oil Pills - 500mg - 60 Softgels - 100% Natural Helps Reduce Stress Calming for Body & Mind Non-GMO Certified Kosher

Nattura$25.101,534 rev

6y ago

Natures Way CalmAid Lavender Oil Supplement Calm & Stress Support* 30 ct

Nature's Way$13.837,032 rev

14y ago

Integrative Therapeutics Lavela WS 1265 - Silexan Supplement for Sleep & Stress Support* - Lavender Essential Oil - 60 Softgels (60 Servings)

Integrative Therapeutics$36.082,162 rev

14y ago

What reviews say buyers love and hate about lavender capsules

What buyers praise and complain about, mined from review topics.

What buyers love

Stress/Anxiety20%

“Helps calm my anxiety”

Sleep Quality16%

“This helped me get good sleep”

Soothing Effect7%

“They help encourage calm”

Quality-Overall6%

“Other than that no complaints”

Efficiency5%

“Does the job quite well”

Side Effects5%

“I didn't have burping side effects that people are saying either”

Vitamin4%

“Excellent supplement”

Advertised Vs Actual Product3%

“works as described”

Taste-Overall3%

“But the overall taste and relief and pull size was fine”

Ease Of Chewing/Swallowing2%

“Easy to swallow”

What buyers complain about

Stress/Anxiety18%

“not great for people with anxiety”

Taste-Overall8%

“Weird tasting burps”

Vegan/Organic7%

“Stopped buying it when I learned the product contains animals. gelatin”

Side Effects6%

“Personally just gave me headaches that persisted throughout the day”

Sleep Quality5%

“Did not help with sleep”

Strength3%

“Not as powerful as a Benzo or anything”

Dosage3%

“too expensive so I had to keep it at one pill a day”

Acid Regulator/Stomach Ache Relief3%

“you may get acid reflux”

Value For Money2%

“too expensive so I had to keep it at one pill a day”

Oily/Greasy2%

“Contains canola oil”

Top return reasons

Side Effects50%

Functionality-Overall50%

Common lavender capsules questions

Is lavender capsules profitable to sell on Amazon United States?: The niche generates $833K/yr across 5 tracked products. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the lavender capsules niche?: 4 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in lavender capsules?: Top complaints mined from reviews: Stress/Anxiety, Taste-Overall, Vegan/Organic. The return rate is 0.0%.
When does demand for lavender capsules peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the lavender capsules niche?: Listings span $10.03–$36.28; the average listing price is $24.27 (sweet spot $15–$100). The average incumbent carries 3,619 reviews — the moat a new listing must climb.