Lavender Candle
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Great$6.64–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$762K$762K/yr · 642K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Bad4,078.8avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Is lavender candle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender candle is a $762K/yr Amazon United States market (642K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lavender candle market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 750–1,000/product
- Revenue / yr
- $923K–$1.2M
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #263
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 68%
- Out of stock
- 0.5%
- Avg brand age
- 47 months
- Avg seller age
- 144 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
202
Top-5 brand share
77%
Top 20: 95%
Top-5 click share
35%
Top 20: 72%
Open market
19%
- Mrs. MEYER'S33%
- Yankee Candle15%
- Chesapeake Bay Candle14%
- AOOVOO10%
- WarmEmbrace4%
- TranquilBliss4%
lavender candle demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.5×
Top lavender candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lavender candle279K/yr
- mrs meyers candle66K/yr
- lavender candles46K/yr
- meyers candles34K/yr
- lavender candles for home32K/yr
- mrs meyers candles27K/yr
- meyers candle18K/yr
- candle lavender17K/yr
- lavendar candle17K/yr
- lavender scented candles15K/yr
Top lavender candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.614.7★850 rev
Mrs. Meyers Clean Day Soy Candle Lavender 7.2 Ounce
Mrs. MEYER'S$9.684.5★609 rev
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★45,591 rev
AOOVOO Lavender Scented Candles for Women - Aromatherapy Candle with Crystals Inside 10oz Soy Candles for Home Scented Birthday Gifts Mothers Day Candle for Women Mom
AOOVOO$16.764.4★1,636 rev
MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)
Mrs. MEYER'S$19.314.4★14,550 rev
Newest
by launch dateYankee Candle Lemon Lavender Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$16.61850 rev
Yankee Candle Dried Lavender & Oak Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable Birthdays
Yankee Candle$15.81448 rev
Yankee Candle Lavender Vanilla Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$17.56302 rev
AOOVOO Lavender Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Inside 28 oz 200 Hour Long Lasting Birthday Gifts Mothers Day Candle for Women Mom
AOOVOO$26.371,636 rev
WarmEmbrace Lavender Scented Candles for Women 7.5 oz Highly -Scented Soy Candle for Home Scented Birthday Mothers Day Gifts for Mom Housewarming Gift
WarmEmbrace$8.84349 rev
Trending
90-day click momentum
MRS. MEYERS Clean Day Soy Aromatherapy Candle 25 Hour Burn Time Made with Soy Wax and Essential Oils Honeysuckle 4.9 oz
Mrs. MEYER'S$8.784.3★
MRS. MEYERS CLEAN DAY Scented Soy Candle Large Glass Basil 7.2 oz (Pack of 2)
Mrs. MEYER'S$22.404.3★
Chesapeake Bay Candle Scented Candle Serenity + Calm (Lavender Thyme) Coffee Table Home Dcor
Chesapeake Bay Candle$10.064.5★
Chesapeake Bay Candle Scented Candles Serenity + Calm (Lavender Thyme) Medium Jar 2-Pack Perfect for Home Dcor and Gifting
Chesapeake Bay Candle$22.714.5★
MRS. MEYERS CLEAN DAY Lavender Soy Candle Garden-Inspired Aromatherapy Homekeeping 35 Hour Burn Time Made with Essential Oils 7.2 oz Large Glass Jar Candles (Pack of 2)
Mrs. MEYER'S$19.314.4★
What reviews say buyers love and hate about lavender candle
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Good gift”
“Great candles”
“Good quality and very nicely scented”
“Good deal”
“Long lasting and easy to use”
“The color is very pretty”
“The size is convenient”
“neat on any countertop”
“Exactly as Described”
What buyers complain about
“Bad smell”
“The wick was a little short”
“A bit pricey”
“just burns down the middle”
“Poor quality”
“not strong”
“The product photos are highly misleading”
“Along with they dont last as long as they used to”
“Seemed like it burned/ finished really quick”
“Used not new”
Top return reasons
Common lavender candle questions
- Is lavender candle profitable to sell on Amazon United States?
- The niche generates $762K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the lavender candle niche?
- 29 brands and 202 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in lavender candle?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.9%.
- When does demand for lavender candle peak?
- Demand peaks in Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the lavender candle niche?
- Listings span $6.64–$42.00; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 4,079 reviews — the moat a new listing must climb.