Lavender Candle

Shoppers searched for this 642K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $762K a year.

Searches, last 12 months

642K

Growth, 90 days vs prior 90

-9.7%

Conversion, latest week

7.7%

Market size, estimated

$762Ka year

Peak month

December3.5× the quietest month

Top search term

lavender candle279K searches a year

Listings sell for $15.39 on average, from $6.64 to $42.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 750 to 1,000 of them. At $15.39 that is $12K to $15K a year per listing.

Average price

$15.39inside the $15 to $100 sweet spot

Price range

$6.64–$42.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$15K

Returns

0.9%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #263 within Aromatherapy. It carries 4,079 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

97%

Out of stock, average day

0.5%

Average rank

#263in Aromatherapy

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,079per listing

Listings tracked

59

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months