Lavender Balm
FailThe top 5 brands take 96% of clicks, so Lavender Balm is a Fail.
- Flapen Score
- 42 / 100Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 4942
- Market size
- $51K/yr34K searches / yr
- 90-day growth
- -0.1%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 518 sellers
Flapen Score
Lavender Balm against its category
The dotted line is the Health & Household average. Past it, Lavender Balm is stronger. Inside it, weaker.
Market
The Lavender Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Lavender Balm 34K times last year and spent an estimated $51K. The top 5 brands take 96% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 7.9% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -0.1%
- Conversion, latest week
- 7.9%
- Market size, estimated
- $51Ka year
- Top search term
- badger sleep balm11K searches a year
02 · Price
A sale here is worth $19.24.
Listings sell for $19.24 on average, from $6.67 to $42.44. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.24 that is $2K to $5K a year per listing.
- Average price
- $19.24inside the $15 to $100 sweet spot
- Price range
- $6.67–$42.44
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,568 within Sleep Aids. It carries 1,611 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 85%
- Out of stock, average day
- 0.0%
- Average rank
- #1,568in Sleep Aids
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,611per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Lavender Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 flat
Sellers
518
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Brand 162%
- Brand 228%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 61%
- Open — no brand owns it (2 brands, 3%)
Search terms
Top Lavender Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- badger sleep balm11K/yr
- los poblanos6K/yr
- lavender balm5K/yr
- los poblanos lavender products5K/yr
- lavender salve3K/yr
- badger night night balm2K/yr
Reviews and returns
What reviews say buyers love and hate about Lavender Balm
We read the reviews and the return reasons for every product selling here.
“Doesn't smell like lavender”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lavender Balm questions
Answered from the same tracked data.