Lavender Balm
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Price range
Great$6.67–$42.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,611.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Is lavender balm profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lavender balm is a $51K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 42/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lavender balm market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #1,568
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 134 days
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
518
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Badger62%
- Los Poblanos28%
- C. O. Bigelow2%
- benatu2%
- Desert Oasis Skincare2%
- UpNature1%
- Open — no brand owns it (2 brands, 3%)
Top lavender balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- badger sleep balm11K/yr
- los poblanos6K/yr
- lavender balm5K/yr
- los poblanos lavender products5K/yr
- lavender salve3K/yr
- badger night night balm2K/yr
Top lavender balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin 2-Pack
Badger$14.854.3★6,161 rev
Badger Night Night Balm - 2 oz Tin
Badger$10.794.5★2,418 rev
Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin
Badger$6.674.3★6,161 rev
Los Poblanos Lavender Hand Salve 4 OZ
Los Poblanos$34.484.9★44 rev
Los Poblanos Lavender Lotion 12 FZ
Los Poblanos$37.265.0★6 rev
Newest
by launch date
benatu Lavender Essential Oil Balm for Dry Skin Care Scented Vitamin E Body Butter for Women and Men Relaxing & Reparing Massage Oil Blends with Chamomile Sweet Orange Ylang Ylang 3.53 oz
benatu$8.17166 rev
Los Poblanos Lavender Lotion 12 FZ
Los Poblanos$37.266 rev
C.O. Bigelow Lavender Salve Tins Pack of 3 Lip Balm Tins All Purpose Salve for Lips Cuticles Hands & Dry Skin Lip Balm Set 0.8 oz
C. O. Bigelow$23.413,044 rev
Los Poblanos Lip Balm Lavender Peppermint 0.28 Ounce
Los Poblanos$15.036 rev
UpNature Lavender Essential Oil Pure Roll On - 100% Natural Lavender Oil for Skin
UpNature$9.323,150 rev
Trending
90-day click momentum
Badger - Natural Sleep Balm Lavender & Bergamot Relaxing and Calming Balm for Children and Adults 2 oz
Badger$10.914.3★
Los Poblanos Lavender Shampoo 8 FZ
Los Poblanos$42.444.6★
USDA Organic Lavender Jojoba Oil Hand Salve for Rich Conditioning (2 oz)
Desert Oasis Skincare$7.694.5★
Los Poblanos Lavender Mist 1 FZ
Los Poblanos$23.504.8★
Badger Sleep Balm Organic Essential Oil Aromatherapy Natural Sleep Balm for Adults & Kids Relaxing & Calming Lavender & Bergamot Natural Sleep Support .75 oz Tin 2-Pack
Badger$14.854.3★
What reviews say buyers love and hate about lavender balm
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely lavender scent”
“No complaints”
“sleep really well”
“Great for dry lips”
“Calming Oil”
“EaThe roll on makes it so easy to apply”
“Los Poblanos Lavender Lip Salve is an excellent product offered at an affordable price at Amazon”
“execellent and fresh”
“Relaxing product”
“Great anxiety/ stress relief”
What buyers complain about
“Doesn't smell like lavender”
“This is a smaller version of the one I had before”
“Not a nice consistency”
“It also doesnt last probably because its not strong enough”
“This did not improve my sleep the way that the essential oil I bought straight from a lavender farm in Pine, AZ did”
“It also doesnt last probably because its not strong enough”
“Does't Work”
“I dont think it will moisturize like I thought”
“start feeling nauseous”
“then it's kind of too greasy”
Top return reasons
Common lavender balm questions
- Is lavender balm profitable to sell on Amazon United States?
- The niche generates $51K/yr across 20 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the lavender balm niche?
- 8 brands and 518 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lavender balm?
- Top complaints mined from reviews: Smell, Size-Overall, Texture/Consistency-Overall. The return rate is 0.4%.
- What does it cost to enter the lavender balm niche?
- Listings span $6.67–$42.44; the average listing price is $19.24 (sweet spot $15–$100). The average incumbent carries 1,611 reviews — the moat a new listing must climb.