Lavender Air Freshener

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $169K a year.

Searches, last 12 months

140K

Growth, 90 days vs prior 90

+14.4%

Conversion, latest week

11.1%

Market size, estimated

$169Ka year

Peak month

March3.6× the quietest month

Top search term

lavender air freshener40K searches a year

Listings sell for $10.88 on average, from $2.93 to $27.25. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $10.88 that is $5K to $8K a year per listing.

Average price

$10.88under the $15 to $100 sweet spot

Price range

$2.93–$27.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$8K

Returns

0.3%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #101 within Air Fresheners. It carries 15,591 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

81%

Out of stock, average day

0.7%

Average rank

#101in Air Fresheners

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

15,591per listing

Listings tracked

16

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

63 months