Is lavender air freshener profitable to sell on Amazon United States?

The niche generates $169K/yr across 16 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.4%. Flapen's verdict: Skip it (48/100).

How competitive is the lavender air freshener niche?

8 brands and 95 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in lavender air freshener?

Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.3%.

When does demand for lavender air freshener peak?

Demand peaks in Mar; the busiest month runs 3.6× the quietest.

What does it cost to enter the lavender air freshener niche?

Listings span $2.93–$27.25; the average listing price is $10.88 (sweet spot $15–$100). The average incumbent carries 15,591 reviews — the moat a new listing must climb.

Lavender Air Freshener

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$2.93–$27.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+14.4%

90-day search growth — must beat 0% to launch

Avg price

Okay$10.88

avg listing price — sweet spot $15–$100

Market size

Okay$169K

$169K/yr · 140K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad15,590.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad93%

top-5 brand share — brand-locked demand

Is lavender air freshener profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lavender air freshener is a $169K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar. Verdict: Skip it — 48/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

lavender air freshener market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $218K–$272K; units × avg price
Conversion rate: 11.1%
Avg BSR: #101
Page quality: 0%
Prime: 81%
Sponsored: 44%
Out of stock: 0.7%
Avg brand age: 63 months
Avg seller age: 133 days

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Febreze72%
Air Wick7%
Amazon Basics6%
Clean-n-Fresh4%
Procter & Gamble3%
Generic3%
Open — no brand owns it (2 brands, 5%)

lavender air freshener demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.4% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 3.6×

Open Trend

Top lavender air freshener search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lavender air freshener40K/yr +15.5%5.6% conv.
febreze lavender19K/yr +5.7%10.1% conv.
febreze mediterranean lavender7K/yr +2.5%5.0% conv.
febreze air spray lavender8K/yr +40.7%18.5% conv.
mediterranean lavender febreze4K/yr +165.9%5.9% conv.
lavender room freshener4K/yr +162.8%5.9% conv.
febreze mediterranean lavender air freshener spray5K/yr +50.3%9.0% conv.
lavender febreze7K/yr +6.5%11.5% conv.
air freshener lavender5K/yr +39.2%9.5% conv.
lavender air fresheners for home9K/yr +14.8%6.6% conv.

All search terms

Top lavender air freshener products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)

Febreze$6.124.7★2,425 rev

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count

Febreze$12.804.8★26,569 rev

Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack

Amazon Basics$5.044.1★8,752 rev

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Downy Calm Lavender & Vanilla Bean Scent 8.1oz (Pack of 3)

Febreze$11.264.8★660 rev

Air Wick Plug in Scented Oil Starter Kit 2 Warmers + 6 Refills Lavender & Chamomile Eco Friendly Essential Oils Air Freshener

Air Wick$17.554.5★37,913 rev

Newest

by launch date

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Lilac Sunrise Scent 8.1oz (Pack of 3)

Febreze$8.412,052 rev

5mo ago

Air Mist Mediterranean Lavender Air Freshener 8.8 oz 2 Pack

Generic$9.283 rev

5mo ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 3 Count

Febreze$12.8026,569 rev

6mo ago

Febreze Plug In Air Freshener Odor-Fighting Scented Oil Refill Air Fresheners for Home and Bathroom and Kitchen Long Lasting for Strong Odors Twilight Lavender Scent 0.87oz Refills 4 Count

Febreze$17.1612,645 rev

6mo ago

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Twilight Lavender Scent 8.1oz (Pack of 2)

Febreze$6.122,425 rev

8mo ago

What reviews say buyers love and hate about lavender air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell61%

“Great fragrance”

Value For Money7%

“very affordable”

Quality-Overall6%

“easy-to-use product with great quality”

Advertised Vs Actual Product3%

“True to description”

Freshness3%

“fills the room with freshness”

Durability2%

“lasts a good while as well”

Ease Of Use2%

“Nice container and easy to open”

Efficiency2%

“The effectiveness is incredibly impressive”

Size-Overall1%

“the size fits perfectly in my hand”

Strength1%

“Its very strong”

What buyers complain about

Smell53%

“very faint smell”

Functionality-Overall8%

“Did not work”

Value For Money7%

“Not worth it”

Leak-Proof4%

“Leaking package”

Durability3%

“Only worked for a few days”

Strength3%

“Not very strong”

Quality-Overall2%

“Bad quality”

Advertised Vs Actual Product1%

“Not what expected”

Stale/Rotten/Spoiled1%

“not that fragrant”

Product Condition1%

“All four of them was USED and empty”

Top return reasons

Smell58%

Leak-Proof10%

Advertised Vs Actual Product7%

Size-Overall6%

Value For Money4%

Functionality-Overall4%

Compatibility-Overall3%