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Lava Tiles

Fail

Shoppers spend an estimated $22K a year here, so Lava Tiles is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$22K/yr80K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
47%top-5 click share · 9 brands · 13 sellers

Flapen Score

Lava Tiles against its category

The dotted line is the Health & Household average. Past it, Lava Tiles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lava Tiles market on Amazon at a glance

Shoppers on Amazon United States searched for Lava Tiles 80K times last year and spent an estimated $22K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
0.6%
Market size, estimated
$22Ka year
Peak month
December2.2× the quietest month
Top search term
liquid floor tiles19K searches a year

02 · Price

A sale here is worth $42.89.

Listings sell for $42.89 on average, from $11.97 to $75.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $42.89 that is $0 to $4K a year per listing.

Average price
$42.89inside the $15 to $100 sweet spot
Price range
$11.97–$75.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #426 within Occupational & Physical Therapy Aids. It carries 177 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#426in Occupational & Physical Therapy Aids
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
28

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lava Tiles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

7%

  • Brand 131%
  • Brand 222%
  • Brand 319%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (3 brands, 7%)

Demand

Lava Tiles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Lava Tiles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid floor tiles19K/yr
  • liquid sensory floor tiles14K/yr
  • lava tiles16K/yr
  • liquid tiles for kids sensory7K/yr
  • liquid tiles8K/yr
  • liquid sensory tiles5K/yr
  • sensory liquid tiles5K/yr
  • lava floor tiles4K/yr
  • lava tiles for kids sensory3K/yr

Reviews and returns

What reviews say buyers love and hate about Lava Tiles

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
12%of negative reviews mention “Value For Money”
1.6%of orders come back
“they are not inexpensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Lava Tiles questions

Answered from the same tracked data.