Laundry Soap Bar
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.9M$1.9M/yr · 771K searches
Avg price
Great$17.56avg listing price — sweet spot $15–$100
Price range
Good$6.56–$32.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.1%90-day search growth — must beat 0% to launch
Review moat
Bad7,378.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is laundry soap bar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laundry soap bar is a $1.9M/yr Amazon United States market (771K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
laundry soap bar market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.8M–$2.2M
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #695
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 38%
- Out of stock
- 1.2%
- Avg brand age
- 62 months
- Avg seller age
- 136 days
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
165
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Fels Naptha89%
- AMSY8%
- 20 Mule Team3%
laundry soap bar demand & seasonality
Weekly Amazon search volume, last 35 weeks — +39.1% search growth over the last 90 days.Top laundry soap bar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- fels naptha soap bars263K/yr
- fels naptha135K/yr
- laundry soap bar93K/yr
- laundry bar soap67K/yr
- fels naptha laundry bar44K/yr
- fels naptha soap29K/yr
- laundry bar22K/yr
- fells-naptha soap13K/yr
- naptha soap9K/yr
- fels-naptha laundry bar & stain remover6K/yr
Top laundry soap bar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fels Naptha Laundry Soap Bar & Stain Remover - Pack of 2 by Fels Naptha
Fels Naptha$8.244.8★1,711 rev
Fels Naptha Laundry Soap & Stain Remover Bar Pack of 3
Fels Naptha$11.614.7★18,497 rev
Fels-Naptha Heavy Duty Laundry Bar Soap 5 Ounces
Fels Naptha$6.564.7★155 rev
Fels Naptha Laundry Soap Bar & Stain Remover - Pack of 2 by Fels Naptha
Fels Naptha$7.994.7★18,497 rev
AMSY Stain Remover Bundle - Laundry Brush with Soap Dispenser & 2 Sisal Pouches Bundled with 2 Pack of Fels Naptha Laundry Bars
AMSY$25.014.6★73 rev
Newest
by launch dateAMSY Stain Remover Bundle - Laundry Brush with Soap Dispenser & 2 Sisal Pouches Bundled with 2 Pack of Fels Naptha Laundry Bars
AMSY$25.0173 rev
AMSY Stain Remover Cloths Laundry Bundle - Amsy Multifunctional Stain Remover Brush with Soap Dispenser Bundled with 2 Pack of Fels Naptha Laundry Soap 5 oz Each for Cloth Shoes Household Surfaces
AMSY$18.98156 rev
Fels Naptha Laundry Soap & Stain Remover Bar Pack of 12
Fels Naptha$29.9918,497 rev
Fels-Naptha Heavy Duty Laundry Bar Soap 5 Ounces
Fels Naptha$6.56155 rev
Fels Naptha Laundry Soap & Stain Remover Bar Pack of 3
Fels Naptha$11.6118,497 rev
Trending
90-day click momentumFels-Naptha Heavy Duty Laundry Bar Soap 5 Ounces
Fels Naptha$6.564.7★
Fels Naptha Laundry Soap & Stain Remover Bar Pack of 3
Fels Naptha$11.614.7★
AMSY Stain Remover Bundle - Laundry Brush with Soap Dispenser & 2 Sisal Pouches Bundled with 2 Pack of Fels Naptha Laundry Bars
AMSY$25.014.6★
Fels Naptha Laundry Soap Bar & Stain Remover - Pack of 2 by Fels Naptha
Fels Naptha$8.244.8★
Laundry Soap Kit - Fels Naptha 4 bars 20 Mule Team Borax Natural Laundry Booster & Arm & Hammer Super Washing Soda
20 Mule Team$32.074.7★
What reviews say buyers love and hate about laundry soap bar
What buyers praise and complain about, mined from review topics.What buyers love
“Great cleaner”
“Such a nice clean smell too”
“Fair price for the quality”
“Its a great laundry soap”
“Its incredibly effective”
“Easy to use”
“Good value and arrived as expected”
“This works perfectly for getting out grease stains”
“Doesn't bleach or fade colors”
“it does what it should”
What buyers complain about
“Got some stains out that had already been washed”
“Waste of money”
“getting clothes clean that are difficult”
“No scent fragrance”
“One bar arrived all dried out”
“Didnt work for me”
“Grandson had a pizza grease stain on his hoodie”
“Im allergic to bee stings a politics made from this soap a bit of sugar”
“more difficult to find”
“It washes all the oil off”
Top return reasons
Common laundry soap bar questions
- Is laundry soap bar profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 8 tracked products. 90-day search growth is +39.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the laundry soap bar niche?
- 3 brands and 165 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laundry soap bar?
- Top complaints mined from reviews: Stain Resistance, Value For Money, Ease Of Cleaning. The return rate is 0.4%.
- What does it cost to enter the laundry soap bar niche?
- Listings span $6.56–$32.07; the average listing price is $17.56 (sweet spot $15–$100). The average incumbent carries 7,379 reviews — the moat a new listing must climb.