Laundry Soap Bar

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months

771K

Growth, 90 days vs prior 90

+39.1%

Conversion, latest week

14.1%

Market size, estimated

$1.9Ma year

Top search term

fels naptha soap bars263K searches a year

Listings sell for $17.56 on average, from $6.56 to $32.07. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $17.56 that is $140K to $176K a year per listing.

Average price

$17.56inside the $15 to $100 sweet spot

Price range

$6.56–$32.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$140K–$176K

Returns

0.4%of orders · Amazon United States median 2.1%

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #695 within Laundry. It carries 7,379 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

88%

Out of stock, average day

1.2%

Average rank

#695in Laundry

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

7,379per listing

Listings tracked

8

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months