Laundry Pods
MaybeShoppers spend an estimated $32.1M a year here. But the top 5 brands take 100% of clicks, so Laundry Pods is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $32.1M/yr10.8M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 46%top-5 click share · 5 brands · 162 sellers
Flapen Score
Laundry Pods against its category
The dotted line is the Health & Household average. Past it, Laundry Pods is stronger. Inside it, weaker.
Market
The Laundry Pods market on Amazon at a glance
Shoppers on Amazon United States searched for Laundry Pods 10.8M times last year and spent an estimated $32.1M. All 5 brands take every click. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 16.9% of those searches ended in a purchase.
Shoppers searched for this 10.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32.1M a year.
- Searches, last 12 months
- 10.8M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 16.9%
- Market size, estimated
- $32.1Ma year
- Peak month
- July1.6× the quietest month
- Top search term
- tide pods4.4M searches a year
02 · Price
A sale here is worth $17.69.
Listings sell for $17.69 on average, from $7.38 to $26.38. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 60,000 to 80,000 of them. At $17.69 that is $1.1M to $1.4M a year per listing.
- Average price
- $17.69inside the $15 to $100 sweet spot
- Price range
- $7.38–$26.38
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- $1.1M–$1.4M
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Laundry. It carries 74,173 reviews at 4.80 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Laundry
- Average rating
- 4.80 starsAmazon United States average 4.42 stars
- Average reviews
- 74,173per listing
- Listings tracked
- 35
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Laundry Pods products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tide PODS laundry detergent pacs 3-in-1 Stain Remover Odor Fighter Color Protector 112 Count HE compatible Spring Meadow Scent
- Price
- $25.58
- Rating
- 4.8/5
- Reviews
- 275,522
- Age
- 3y ago
Tide PODS laundry detergent pacs 3-in-1 Stain Remover Odor Fighter Color Protector 76 Count HE compatible Spring Meadow Scent
- Price
- $17.76
- Rating
- 4.8/5
- Reviews
- 275,522
- Age
- 3y ago
Tide 4-in-1 Ultra Oxi PODS Laundry Detergent Pacs 85 Count HE Compatible Built in Pre-treater for Stains
- Price
- $24.97
- Rating
- 4.8/5
- Reviews
- 46,162
- Age
- 3y ago
Tide PODS laundry detergent pacs 3-in-1 Stain Remover Odor Fighter Color Protector 42 Count HE compatible Original Scent
- Price
- $11.20
- Rating
- 4.8/5
- Reviews
- 275,522
- Age
- 8y ago
Tide PODS Free & Gentle Laundry Detergent Soap Pacs 112 Count Tide PODS Laundry Detergent Laundry Detergent Pacs Laundry PODS Detergent
- Price
- $24.53
- Rating
- 4.8/5
- Reviews
- 70,357
- Age
- 3y ago
Trending
estimated 90-day click momentum
Gain Plus Flings Liquid Laundry Detergent Pods Gains Best Clean All-In-One Pacs Moonlight Breeze Scent 45 Count
- Price
- $17.54
- Rating
- 4.9/5
- Reviews
- 521
- Age
- 4mo ago
Tide PODS Laundry Detergent Soap with Downy 4-in-1 Stain Remover Freshness Softness Detergent pacs April Fresh Scent 57 Count
- Price
- $15.89
- Rating
- 4.9/5
- Reviews
- 582
- Age
- 4mo ago
ARM & HAMMER Plus OxiClean With Odor Blasters Laundry Detergent 5-IN-1 Power Paks 72 Ct
- Price
- $14.03
- Rating
- 4.8/5
- Reviews
- 30,754
- Age
- 10mo ago
Tide 4-in-1 Ultra Oxi PODS Laundry Detergent Pacs 85 Count HE Compatible Built in Pre-treater for Stains
- Price
- $24.97
- Rating
- 4.8/5
- Reviews
- 46,162
- Age
- 3y ago
Gain Flings Liquid Washing Detergent Pods Now with Odor Defense + Color Guard Original Scent 4-In-1 Liquid Laundry Detergent Pacs Clean & Fresh 112 Count (Packaging May Vary)
- Price
- $24.30
- Rating
- 4.9/5
- Reviews
- 12,015
- Age
- 3y ago
Newest
by launch dateTide PODS Laundry Detergent Soap with Downy 4-in-1 Stain Remover Freshness Softness Detergent pacs April Fresh Scent 57 Count
- Price
- $15.89
- Rating
- 4.9/5
- Reviews
- 582
- Age
- 4mo ago
Gain Plus Flings Liquid Laundry Detergent Pods Gains Best Clean All-In-One Pacs Moonlight Breeze Scent 45 Count
- Price
- $17.54
- Rating
- 4.9/5
- Reviews
- 521
- Age
- 4mo ago
ARM & HAMMER Plus OxiClean With Odor Blasters Laundry Detergent 5-IN-1 Power Paks 72 Ct
- Price
- $14.03
- Rating
- 4.8/5
- Reviews
- 30,754
- Age
- 10mo ago
Gain Flings! Wicked: For Good Limited Edition Laundry Detergent Pacs 42 Count Fantabulous Floral Scent 3 in 1 HE Detergent Pacs with Oxi Boost and Febreeze
- Price
- $7.38
- Rating
- 4.8/5
- Reviews
- 4,895
- Age
- 10mo ago
Purex Fresh Mountain Breeze Laundry Detergent Pacs 66 Count Pre Measured Pacs
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 1,972
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
162
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
46%
Top 20: 84%
Open market
0%
- Tide69%
- Gain18%
- Arm & Hammer10%
- Amazon Basics2%
- Purex1%
Demand
Laundry Pods search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Laundry Pods search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tide pods4.4M/yr
- laundry pods2.1M/yr
- laundry detergent pods974K/yr
- gain pods779K/yr
- detergent pods624K/yr
- tide pods laundry detergent570K/yr
- pods219K/yr
- pods washing detergent178K/yr
- gain flings158K/yr
- gain wicked140K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Pods
We read the reviews and the return reasons for every product selling here.
“Bad Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Pods questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data