Laundry Perfume for Clothes
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 874K searches
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad9,850.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$9.87–$15.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Is laundry perfume for clothes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laundry perfume for clothes is a $1.5M/yr Amazon United States market (874K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
laundry perfume for clothes market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- $1.3M–$1.6M
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 138 days
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
34
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Downy88%
- Arm & Hammer4%
- OxiClean2%
- Tide2%
- Gain2%
- Lysol1%
laundry perfume for clothes demand & seasonality
Weekly Amazon search volume, last 23 weeks — -12.3% search growth over the last 90 days.Top laundry perfume for clothes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- downy rinse and refresh431K/yr
- downy rinse77K/yr
- rinse and refresh78K/yr
- downy rinse out odor40K/yr
- laundry rinse45K/yr
- fabric rinse38K/yr
- gain rinse and renew19K/yr
- downy odor remover16K/yr
- downy rinse and refresh ocean mist23K/yr
- laundry refresher10K/yr
Top laundry perfume for clothes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
Downy$11.584.7★8,802 rev
Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
Downy$14.724.7★8,802 rev
Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.164.8★402 rev
Downy Free & Gentle Rinse Laundry Odor Remover Scent Free 48 FL OZ Gentle on skin No dyes or heavy perfumes Fabric Softener and Laundry Odor Removal Rinse
Downy$12.734.7★1,236 rev
Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$11.834.7★564 rev
Newest
by launch dateDowny Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
Downy$14.728,802 rev
Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.16402 rev
Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$11.83564 rev
Downy Rinse Laundry Odor Remover Fresh Lavender Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.343,497 rev
Downy Rinse Laundry Odor Remover Active Fresh Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.162,029 rev
Trending
90-day click momentumDowny Rinse Laundry Odor Remover Active Fresh Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.164.7★
Downy Rinse Laundry Odor Remover Ocean Mist Scent 62 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$14.164.8★
Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
Downy$14.724.7★
Tide Clean Boost Fabric Rinse 62 fl oz fl oz Removes Odors and Residues Safe on All Fabrics Free of Dyes and Heavy Perfumes Original Scent
Tide$15.604.7★
Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$11.834.7★
What reviews say buyers love and hate about laundry perfume for clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Lasting fragrance”
“Good value for money”
“Downy products are good”
“Best rinse ever”
“This product is highly effective”
“Fresh and clean”
“Works as advertised”
“Good washing product, I would recommend it,”
“Easy to use”
“this, as with all their rinses worked absolutely wonderful”
What buyers complain about
“Chemical smell”
“Leaking product”
“Not enough for the price”
“it just didnt seem to do the job”
“Allergic to it”
“made a mess”
“it seems to be leaving spots during the wash”
“the scents are made to be sticky”
“Couldnt use”
“the bottle isn't that big”
Top return reasons
Common laundry perfume for clothes questions
- Is laundry perfume for clothes profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 15 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the laundry perfume for clothes niche?
- 6 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in laundry perfume for clothes?
- Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.1%.
- What does it cost to enter the laundry perfume for clothes niche?
- Listings span $9.87–$15.60; the average listing price is $12.54 (sweet spot $15–$100). The average incumbent carries 9,851 reviews — the moat a new listing must climb.