Laundry Perfume for Clothes

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

874K

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

13.9%

Market size, estimated

$1.5Ma year

Top search term

downy rinse and refresh431K searches a year

Listings sell for $12.54 on average, from $9.87 to $15.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $12.54 that is $75K to $100K a year per listing.

Average price

$12.54under the $15 to $100 sweet spot

Price range

$9.87–$15.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

6,000–8,000

Revenue per listing a year

$75K–$100K

Returns

0.1%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Laundry. It carries 9,851 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Laundry

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

9,851per listing

Listings tracked

15

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

70 months