Laundry Odor Eliminator for Clothes
Worth a lookShows low returns (0.2%), but a deep review moat (20,356 avg reviews) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Price range
Good$4.56–$29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$351K$351K/yr · 301K searches
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Growth
Good+21.9%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,355.67avg incumbent reviews — the moat a new listing must climb
Is laundry odor eliminator for clothes profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laundry odor eliminator for clothes is a $351K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
laundry odor eliminator for clothes market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $368K–$490K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 138 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
139
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
9%
- Lysol33%
- OxiClean18%
- Downy15%
- ACTIVE11%
- Arm & Hammer8%
- Nature's Miracle6%
- Open — no brand owns it (4 brands, 9%)
laundry odor eliminator for clothes demand & seasonality
Weekly Amazon search volume, last 92 weeks — +21.9% search growth over the last 90 days.Peak months: Feb, Jul · busiest ÷ quietest = 6.3×
Top laundry odor eliminator for clothes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- laundry odor eliminator64K/yr
- odor eliminator laundry30K/yr
- laundry deodorizer27K/yr
- laundry odor remover24K/yr
- odor remover laundry18K/yr
- odor eliminator for clothes14K/yr
- armpit smell remover for clothes12K/yr
- laundry additive13K/yr
- laundry deodorizer odor eliminator10K/yr
- laundry detergent odor eliminator10K/yr
Top laundry odor eliminator for clothes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lysol Tough Odor Eliminator Laundry Sanitizer Additive Sanitizing Liquid for Gym Clothes and Activewear 0% Bleach Eliminates Odor Causing Bacteria 90oz
Lysol$11.684.8★112,356 rev
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder Natural Deodorizer with Bio Active Enzymes Detergent Additive Eliminator for Sweat Oil Blood - 64 Loads
ACTIVE$18.324.7★6,326 rev
Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
Downy$11.584.7★8,802 rev
OxiClean Odor Blasters Versatile Odor and Laundry Stain Remover Powder 5 lb
OxiClean$11.394.8★47,130 rev
OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
OxiClean$7.814.6★7,586 rev
Newest
by launch date
Downy Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
Downy$14.728,802 rev
Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$11.83564 rev
OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
OxiClean$7.817,586 rev
OxiClean Odor Blasters Fabric Rinse 4-in-1 Clean Rinse Formula Laundry Additive and Odor Eliminator for Sweat and Musty Odors Sparkling Fresh Scent 50 fl oz
OxiClean$11.85551 rev
ARM & HAMMER Odor Blasters Deep Rinse and Revitalize Fabric Rinse Laundry Additive Eliminates Sweat and Musty Odors Fresh Burst Scent 50 fl oz
Arm & Hammer$10.79749 rev
Trending
90-day click momentumDowny Rinse Laundry Odor Remover Cool Cotton Scent 62 fl oz Fabric Softener and Laundry Odor Removal Rinse Fights Odors at the source HE Compatible
Downy$14.724.7★
Downy Rinse Laundry Odor Remover Spring Breeze Scent 48 FL OZ Fabric Softener and Laundry Odor Removal Rinse
Downy$11.834.7★
OxiClean Odor Blasters Odor and Stain Remover Liquid Laundry Additive Water-Activated Laundry Stain Remover 45 fl oz
OxiClean$7.814.6★
Downy Rinse Laundry Odor Remover Cool Cotton Scent 48 fl oz Fabric Softener And Laundry Odor Removal Rinse Fights Odors At The Source HE Compatible
Downy$11.584.7★
ARM & HAMMER Odor Blasters In-Wash Laundry Scent Booster Eliminates Tough Odors Fresh Burst Scent 24 oz Bottle
Arm & Hammer$4.564.8★
What reviews say buyers love and hate about laundry odor eliminator for clothes
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Great product and results”
“Cleans really well”
“Very affordable”
“Effective”
“Great addition to your wash”
“Accurate description”
“It cleans nicely”
“This has come in so handy”
“Clean and Fresh”
What buyers complain about
“Chemical smell”
“arrived leaking”
“Stained Clothes”
“it never worked”
“a little expensive”
“Cleaning the machine wasn't enough”
“I had washed the blanket several times to no avail”
“Skin reaction”
“False advertising”
“Hard to open”
Top return reasons
Common laundry odor eliminator for clothes questions
- Is laundry odor eliminator for clothes profitable to sell on Amazon United States?
- The niche generates $351K/yr across 21 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the laundry odor eliminator for clothes niche?
- 10 brands and 139 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in laundry odor eliminator for clothes?
- Top complaints mined from reviews: Smell, Leak-Proof, Stain Resistance. The return rate is 0.2%.
- When does demand for laundry odor eliminator for clothes peak?
- Demand peaks in Feb–Jul; the busiest month runs 6.3× the quietest.
- What does it cost to enter the laundry odor eliminator for clothes niche?
- Listings span $4.56–$29.69; the average listing price is $12.25 (sweet spot $15–$100). The average incumbent carries 20,356 reviews — the moat a new listing must climb.