Laundry Fragrance

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

13.9%

Market size, estimated

$132Ka year

Peak month

July2.3× the quietest month

Top search term

downy infusions23K searches a year

Listings sell for $13.68 on average, from $4.87 to $18.75. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $13.68 that is $10K to $14K a year per listing.

Average price

$13.68under the $15 to $100 sweet spot

Price range

$4.87–$18.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$14K

Returns

0.2%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Laundry. It carries 9,938 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Laundry

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

9,938per listing

Listings tracked

12

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months