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Laundry Detergent Sheets

Maybe

Shoppers spend an estimated $10.8M a year here. But the average product has 34,560 reviews to catch up to, so Laundry Detergent Sheets is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$10.8M/yr5.9M searches / yr
90-day growth
+7.1%search demand this quarter
Competition
69%top-5 click share · 8 brands · 550 sellers

Flapen Score

Laundry Detergent Sheets against its category

The dotted line is the Health & Household average. Past it, Laundry Detergent Sheets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Detergent Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Laundry Detergent Sheets 5.9M times last year and spent an estimated $10.8M. The top 5 brands take 93% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.8M a year.

Searches, last 12 months
5.9M
Growth, 90 days vs prior 90
+7.1%
Conversion, latest week
11.6%
Market size, estimated
$10.8Ma year
Peak month
July1.5× the quietest month
Top search term
laundry detergent sheets1.4M searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $7.50 to $38.34. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $15.87 that is $476K to $635K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$7.50–$38.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
$476K–$635K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Laundry. It carries 34,560 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Laundry
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
34,560per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Laundry Detergent Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

550

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • Brand 144%
  • Brand 224%
  • Brand 316%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Laundry Detergent Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Laundry Detergent Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • laundry detergent sheets1.4M/yr
  • earth breeze laundry sheets991K/yr
  • laundry sheets896K/yr
  • clean people laundry detergent sheets1.1M/yr
  • detergent sheets358K/yr
  • earth breeze203K/yr
  • laundry sheets detergent268K/yr
  • hey sunday laundry detergent sheets111K/yr
  • laundry soap sheets82K/yr
  • clean people laundry sheets83K/yr

Reviews and returns

What reviews say buyers love and hate about Laundry Detergent Sheets

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Smell”
0.3%of orders come back
“Funky smell”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Laundry Detergent Sheets questions

Answered from the same tracked data.