Laundry Detergent Sensitive Skin

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $937K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

11.9%

Market size, estimated

$937Ka year

Peak month

January1.2× the quietest month

Top search term

hypoallergenic laundry detergent116K searches a year

Listings sell for $14.19 on average, from $8.03 to $29.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $14.19 that is $35K to $43K a year per listing.

Average price

$14.19under the $15 to $100 sweet spot

Price range

$8.03–$29.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$35K–$43K

Returns

0.2%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Laundry. It carries 21,613 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#30in Laundry

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

21,613per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months