Laundry Detergent Powder

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

+15.9%

Conversion, latest week

7.4%

Market size, estimated

$3.5Ma year

Peak month

June1.4× the quietest month

Top search term

powder laundry detergent450K searches a year

Listings sell for $18.62 on average, from $4.88 to $65.57. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $18.62 that is $93K to $112K a year per listing.

Average price

$18.62inside the $15 to $100 sweet spot

Price range

$4.88–$65.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

5,000–6,000

Revenue per listing a year

$93K–$112K

Returns

0.2%of orders · Amazon United States median 2.1%

24% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Laundry. It carries 8,176 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

24%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#70in Laundry

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

8,176per listing

Listings tracked

34

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months