Laundry Detergent Powder
Launch itA $3.5M/yr market growing +15.9% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 2.6M searches
Avg price
Great$18.62avg listing price — sweet spot $15–$100
Price range
Great$4.88–$65.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,175.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Is laundry detergent powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laundry detergent powder is a $3.5M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 61/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
laundry detergent powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $3.7M–$4.7M
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 24%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 130 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
257
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
2%
- Tide33%
- Arm & Hammer29%
- Gain19%
- ARIEL10%
- OxiClean4%
- Molly's Suds2%
- Open — no brand owns it (2 brands, 2%)
laundry detergent powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top laundry detergent powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- powder laundry detergent450K/yr
- laundry detergent powder433K/yr
- laundry powder246K/yr
- tide powder213K/yr
- washing powder160K/yr
- detergent powder141K/yr
- gain powder laundry detergent157K/yr
- powder detergent114K/yr
- tide powder laundry detergent130K/yr
- powdered laundry detergent76K/yr
Top laundry detergent powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gain Powder Laundry Detergent Original Scent 167 Loads 154 OZ
Gain$21.774.8★1,783 rev
ARM & HAMMER Powder Laundry Detergent Alpine Clean 9.56 lb 155 Loads
Arm & Hammer$14.774.7★4,150 rev
Tide Powder Laundry Detergent Original Scent 125 Loads 143 oz
Tide$25.814.8★15,992 rev
Tide Powder Laundry Detergent Original Scent 75 Loads 85 oz
Tide$15.994.8★712 rev
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
Arm & Hammer$5.144.8★56,004 rev
Newest
by launch date
Arm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail
Arm & Hammer$38.5810,249 rev
Tide Clean and Gentle Powder Laundry Detergent Unscented 68 Loads 77 oz
Tide$14.79577 rev
Tide Ultra OXI Powder Laundry Detergent
Tide$19.781,660 rev
Gain Powder Laundry Detergent Lavender Scent 133 Loads 123 OZ
Gain$18.94734 rev
Tide Powder Laundry Detergent Original Scent 95 Loads 108 oz
Tide$20.0115,992 rev
Trending
90-day click momentumArm & Hammer Powder Laundry Detergent Professional Soap for Washing Clothes 290 Loads Free and Clear Bulk 18lb Pail
Arm & Hammer$38.584.7★
Tide Powder Laundry Detergent Original Scent 75 Loads 85 oz
Tide$15.994.8★
Gain Powder Laundry Detergent Original Scent 167 Loads 154 OZ
Gain$21.774.8★
Tide Powder Laundry Detergent Original Scent 125 Loads 143 oz
Tide$25.814.8★
Mollys Suds Original Laundry Detergent Powder | Clean Laundry Detergent Powder for Sensitive Skin | Simple Effective Ingredients Stain Fighting | 120 Loads (Unscented)
Molly's Suds$22.764.6★
What reviews say buyers love and hate about laundry detergent powder
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Cleans really well”
“Good value for money”
“Good amount of product”
“Very good wash”
“Its easy to store”
“Cleans great”
“The soap works well”
“Accurate description”
“it dissolves great”
What buyers complain about
“Bad Smell”
“too expensive”
“Not dissolving”
“White residue”
“Stains clothes”
“I honestly didnt feel like it cleaned well”
“Small bag”
“making me have to re-wash them”
“Caused skin irritation”
“package leaked”
Top return reasons
Common laundry detergent powder questions
- Is laundry detergent powder profitable to sell on Amazon United States?
- The niche generates $3.5M/yr across 34 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.9%. Flapen's verdict: Launch it (61/100).
- How competitive is the laundry detergent powder niche?
- 8 brands and 257 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in laundry detergent powder?
- Top complaints mined from reviews: Smell, Value For Money, Solubility. The return rate is 0.2%.
- When does demand for laundry detergent powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the laundry detergent powder niche?
- Listings span $4.88–$65.57; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 8,176 reviews — the moat a new listing must climb.