Laundry Detergent Concentrate
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Laundry Detergent Concentrate is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $128K/yr160K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 33%top-5 click share · 5 brands · 615 sellers
Flapen Score
Laundry Detergent Concentrate against its category
The dotted line is the Health & Household average. Past it, Laundry Detergent Concentrate is stronger. Inside it, weaker.
Market
The Laundry Detergent Concentrate market on Amazon at a glance
Shoppers on Amazon United States searched for Laundry Detergent Concentrate 160K times last year and spent an estimated $128K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.
- Searches, last 12 months
- 160K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $128Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- clean cult100K searches a year
02 · Price
A sale here is worth $12.42.
Listings sell for $12.42 on average, from $5.06 to $31.20. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $12.42 that is $3K to $6K a year per listing.
- Average price
- $12.42under the $15 to $100 sweet spot
- Price range
- $5.06–$31.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
51% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #62 within Laundry. It carries 5,059 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #62in Laundry
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 5,059per listing
- Listings tracked
- 43
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Laundry Detergent Concentrate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Dish Soap Liquid Refill (32oz 1 Pack) - Plant Based Cleaning Power - Dish Soap that Cuts Grease & Grime - Free of Harsh Chemicals - Uses 90% Less Plastic - Lemon Verbena
- Price
- $6.83
- Rating
- 4.5/5
- Reviews
- 2,452
- Age
- 3y ago

Ultra Concentrated Liquid Laundry Detergent Soap 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Juniper Sandalwood Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.08
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 5y ago

Seventh Generation Concentrated Baby Laundry Detergent Stain Fighting Formula Fresh Scent 40 oz (53 Loads)
- Price
- $14.14
- Rating
- 4.6/5
- Reviews
- 21,115
- Age
- 7y ago

Cleancult Ultra Power Dishwasher Detergent Pods for Sparkling Streak-Free Shine All-In-One No Plastic Waste 32 Count
- Price
- $8.23
- Rating
- 4.0/5
- Reviews
- 1,448
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 7mo ago

Cleancult Liquid Hand Soap Refills - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Lavender Essential Oils - Wild Lavender - Eco Friendly - Paper-Based Packaging - 32 oz/2 Pack
- Price
- $9.93
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 6y ago

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.48
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Orange Blossom Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago
Newest
by launch date
Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Neroli Vetiver Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.73
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Rose Petal Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.48
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Ultra Concentrated Liquid Laundry Detergent 64 loads (32 oz) Long Lasting Scent 90% Less Plastic No Harsh Chemicals Orange Blossom Defeats Stains & Odors HE/Standard Compatible
- Price
- $11.75
- Rating
- 4.2/5
- Reviews
- 3,124
- Age
- 7mo ago

Cleancult Liquid Hand Soap Refill - Juniper Sandalwood - Gentle On Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 7mo ago

Cleancult Liquid Hand Soap Refill - Water Blossom - Moisturizes Dry & Sensitive Skin - Made with Aloe Vera & Essential Oils - Eco Friendly - Paper-Based Packaging - 32 oz/1 Pack
- Price
- $6.39
- Rating
- 4.4/5
- Reviews
- 6,615
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
5 rising
Sellers
615
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 79%
Open market
0%
- Cleancult87%
- Seventh Generation12%
- BIO SPECTRA ATTITUDE0%
- Molly's Suds0%
- MITCH0%
- Open — no brand owns it (0%)
Demand
Laundry Detergent Concentrate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.4×
Search terms
Top Laundry Detergent Concentrate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clean cult100K/yr
- cleancult23K/yr
- laundry detergent concentrate12K/yr
- seventh generation baby laundry detergent10K/yr
- clean cut5K/yr
- seventh generation laundry detergent baby4K/yr
- laundry concentrate4K/yr
- seventh generation baby detergent2K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Detergent Concentrate
We read the reviews and the return reasons for every product selling here.
“AWFUL Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Detergent Concentrate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









