Is laundry detergent profitable to sell on Amazon United States?

The niche generates $50.8M/yr across 72 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Launch it (66/100).

How competitive is the laundry detergent niche?

17 brands and 819 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in laundry detergent?

Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.

When does demand for laundry detergent peak?

Demand peaks in Jul; the busiest month runs 1.5× the quietest.

What does it cost to enter the laundry detergent niche?

Listings span $7.38–$68.85; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 29,450 reviews — the moat a new listing must climb.

Laundry Detergent

Launch it

A $50.8M/yr market growing +13.4% this quarter with returns at 0.2% — clears our launch bar.

Market size

Incredible$50.8M

$50.8M/yr · 24.4M searches

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.38–$68.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$15.66

avg listing price — sweet spot $15–$100

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad29,449.78

avg incumbent reviews — the moat a new listing must climb

Is laundry detergent profitable on Amazon?

According to Flapen's Amazon United States niche tracking, laundry detergent is a $50.8M/yr Amazon United States market (24.4M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul. Verdict: Launch it — 66/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

laundry detergent market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1.0M–1.0M; avg 60,000–80,000/product
Revenue / yr: $15.7M–$15.7M; units × avg price
Conversion rate: 13.3%
Avg BSR: #35
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.3%
Avg brand age: 53 months
Avg seller age: 128 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

819

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

28%

Top 20: 66%

Open market

Arm & Hammer42%
Tide28%
Gain16%
Amazon Basics5%
all2%
Seventh Generation1%
Open — no brand owns it (11 brands, 6%)

laundry detergent demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.5×

Open Trend

Top laundry detergent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

laundry detergent14.0M/yr +13.5%10.7% conv.
detergent3.1M/yr +17.6%10.1% conv.
arm and hammer laundry detergent1.7M/yr +7.2%13.6% conv.
laundry1.4M/yr +25.6%1.6% conv.
laundry soap1.2M/yr +15.1%9.1% conv.
liquid laundry detergent484K/yr +12.6%8.0% conv.
washing detergent364K/yr +11.7%9.1% conv.
jabon de lavar ropa352K/yr -5.1%5.7% conv.
detergent liquid268K/yr +36.0%10.8% conv.
laundry detergent liquid341K/yr -5.9%8.3% conv.

All search terms

Top laundry detergent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tide Liquid Laundry Detergent Original Scent 125 fl oz 100 Loads Boosted Clean Even in Cold Water with Concentrated Washing Soap

Tide$17.654.8★70,363 rev

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads

Arm & Hammer$13.354.7★24,122 rev

Tide Simply All-In-One Liquid Laundry Detergent Berry Blossom Scent 89 Loads 117 fl oz

Tide$9.644.8★32,374 rev

ARM & HAMMER Plus OxiClean Odor Blasters Fresh Burst 128 Loads Liquid Laundry Detergent 166.5 Fl oz

Arm & Hammer$13.324.8★36,658 rev

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz

Arm & Hammer$14.984.7★442 rev

Newest

by launch date

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 154 Loads 200.2 Fl Oz

Arm & Hammer$14.98442 rev

4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 122 Loads 158.6 Fl Oz

Arm & Hammer$13.02558 rev

4mo ago

ARM & HAMMER Plus OxiClean with Odor Blasters Liquid Laundry Detergent Laundry Odor Remover Attacks Stains Fresh Burst Scent 74 Loads 96.2 Fl Oz

Arm & Hammer$8.41304 rev

4mo ago

ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads

Arm & Hammer$13.3524,122 rev

7mo ago

ARM & HAMMER Sensitive Skin Free Clear 170 Loads Liquid Laundry Detergent 170 Fl oz

Arm & Hammer$13.5362,133 rev

1y ago

What reviews say buyers love and hate about laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“Clean fresh scent”

Ease Of Cleaning13%

“Cleans really well”

Value For Money12%

“Very affordable”

Quality-Overall8%

“EXCELLENT PRODUCT”

Cleansing4%

“Rinses clean”

Ease Of Use3%

“Very handy”

Washability3%

“Washes very well”

Efficiency3%

“Effective and Clean”

Advertised Vs Actual Product2%

“Exactly as advertised”

Size-Overall1%

“True to fit”

What buyers complain about

Smell19%

“Smells like fish”

Leak-Proof16%

“Was leaking”

Value For Money5%

“A little expensive”

Ease Of Cleaning5%

“Poor cleaning”

Allergies4%

“Skin rash”

Dilute/Watery4%

“Watered Down”

Stain Resistance3%

“Stains”

Size-Overall3%

“It's small”

Washability2%

“its SUPER hard to wash off”

Quality-Overall2%

“Cheap quality”

Top return reasons

Leak-Proof60%

Smell16%

Value For Money5%

Size-Overall4%

Advertised Vs Actual Product4%

Moist/Dry1%

Ease Of Cleaning1%

Functionality-Overall1%

Product Condition1%

Stain Resistance1%

Common laundry detergent questions

Is laundry detergent profitable to sell on Amazon United States?: The niche generates $50.8M/yr across 72 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Launch it (66/100).
How competitive is the laundry detergent niche?: 17 brands and 819 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in laundry detergent?: Top complaints mined from reviews: Smell, Leak-Proof, Value For Money. The return rate is 0.2%.
When does demand for laundry detergent peak?: Demand peaks in Jul; the busiest month runs 1.5× the quietest.
What does it cost to enter the laundry detergent niche?: Listings span $7.38–$68.85; the average listing price is $15.66 (sweet spot $15–$100). The average incumbent carries 29,450 reviews — the moat a new listing must climb.

Laundry Detergent

Is laundry detergent profitable on Amazon?

laundry detergent market size & sales

Competition: brands, sellers & click share

laundry detergent demand & seasonality

Top laundry detergent search terms shoppers use

Top laundry detergent products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about laundry detergent

What buyers love

What buyers complain about

Top return reasons

Common laundry detergent questions

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