Laundry Bleach for Whites

Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

768K

Growth, 90 days vs prior 90

+24.9%

Conversion, latest week

20.9%

Market size, estimated

$2.1Ma year

Peak month

January3.7× the quietest month

Top search term

oxiclean white revive270K searches a year

Listings sell for $13.30 on average, from $5.89 to $23.58. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $13.30 that is $166K to $200K a year per listing.

Average price

$13.30under the $15 to $100 sweet spot

Price range

$5.89–$23.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

12,500–15,000

Revenue per listing a year

$166K–$200K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Laundry. It carries 15,082 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#31in Laundry

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

15,082per listing

Listings tracked

7

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months