Laundry Bleach for Whites
Worth a lookShows searches that convert (20.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 768K searches
Avg price
Good$13.30avg listing price — sweet spot $15–$100
Growth
Good+24.9%90-day search growth — must beat 0% to launch
Price range
Okay$5.89–$23.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad15,081.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is laundry bleach for whites profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laundry bleach for whites is a $2.1M/yr Amazon United States market (768K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
laundry bleach for whites market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 150K–200K
- avg 12,500–15,000/product
- Revenue / yr
- $2.0M–$2.7M
- units × avg price
- Conversion rate
- 20.9%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 134 days
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
79
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- OxiClean88%
- Clorox12%
- Open — no brand owns it (0%)
laundry bleach for whites demand & seasonality
Weekly Amazon search volume, last 67 weeks — +24.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 3.7×
Top laundry bleach for whites search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- oxiclean white revive270K/yr
- laundry whitener53K/yr
- bleach pods55K/yr
- oxi clean white revive34K/yr
- oxi clean white35K/yr
- white clothes detergent32K/yr
- oxiclean white revive laundry whitener26K/yr
- white revive27K/yr
- laundry whitener for whites29K/yr
- oxiclean pods23K/yr
Top laundry bleach for whites products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★45,909 rev
OxiClean White Revive Laundry Whitener and Stain Remover Power Paks 24 Count
OxiClean$8.724.7★22,237 rev
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844.5★4,397 rev
Clorox Control Bleach Packs Regular Laundry Packs 12 Count
Clorox$5.894.7★15,629 rev
OxiClean Triple Action White Revive Laundry Whitener and Stain Remover Powder Use with Detergent Whitens and Brightens Clothes Removes Tough Stains Color Safe Chlorine Free 6.5 lbs
OxiClean$20.004.8★886 rev
Newest
by launch dateOxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844,397 rev
OxiClean Triple Action White Revive Laundry Whitener and Stain Remover Powder Use with Detergent Whitens and Brightens Clothes Removes Tough Stains Color Safe Chlorine Free 6.5 lbs
OxiClean$20.00886 rev
OxiClean Triple Action White Revive Laundry Whitener and Stain Remover Powder Use with Detergent Whitens and Brightens Clothes Removes Tough Stains Color Safe Chlorine Free 4 lbs
OxiClean$14.66886 rev
Clorox Zero Splash Bleach Packs - Laundry Pods 4 Pack
Clorox$23.5815,629 rev
Clorox Control Bleach Packs Regular Laundry Packs 12 Count
Clorox$5.8915,629 rev
Trending
90-day click momentumOxiClean Triple Action White Revive Laundry Whitener and Stain Remover Powder Use with Detergent Whitens and Brightens Clothes Removes Tough Stains Color Safe Chlorine Free 6.5 lbs
OxiClean$20.004.8★
Clorox Control Bleach Packs Regular Laundry Packs 12 Count
Clorox$5.894.7★
OxiClean White Revive Whitener & Stain Remover Liquid Additive Water-Activated Oxygen Bleach for Laundry 45 fl oz
OxiClean$7.844.5★
OxiClean White Revive Laundry Whitener and Stain Remover Powder Alternative to Bleach for Laundry 5 lb
OxiClean$12.444.7★
Clorox Zero Splash Bleach Packs - Laundry Pods 4 Pack
Clorox$23.584.7★
What reviews say buyers love and hate about laundry bleach for whites
What buyers praise and complain about, mined from review topics.What buyers love
“The product quality exceeded expectations — well-made”
“colors are bright”
“Cleans extremely well”
“Nice scent”
“These tablets are very convenient to use”
“Great value”
“Works ok”
“As advertised”
“It also great on brighten up everything”
“makes washing clothes so much easier”
What buyers complain about
“Overpowering smell”
“Leaked out”
“No yellow for this fellow”
“Does not work on stains”
“Doesn't work”
“Waste of money”
“it won't close easily”
“discoloration has been there for a good while”
“they got really dirty”
“Im allergic to perfumy scents”
Top return reasons
Common laundry bleach for whites questions
- Is laundry bleach for whites profitable to sell on Amazon United States?
- The niche generates $2.1M/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the laundry bleach for whites niche?
- 2 brands and 79 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laundry bleach for whites?
- Top complaints mined from reviews: Smell, Leak-Proof, Color. The return rate is 0.2%.
- When does demand for laundry bleach for whites peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 3.7× the quietest.
- What does it cost to enter the laundry bleach for whites niche?
- Listings span $5.89–$23.58; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 15,082 reviews — the moat a new listing must climb.