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Latex Shine

Fail

Demand is soft, at -18.8% this quarter, so Latex Shine is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$90K/yr33K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
68%top-5 click share · 13 brands · 18 sellers

Flapen Score

Latex Shine against its category

The dotted line is the Health & Household average. Past it, Latex Shine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latex Shine market on Amazon at a glance

Shoppers on Amazon United States searched for Latex Shine 33K times last year and spent an estimated $90K. The top 5 brands take 82% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
10.7%
Market size, estimated
$90Ka year
Peak month
January1.3× the quietest month
Top search term
vivishine10K searches a year

02 · Price

A sale here is worth $25.45.

Listings sell for $25.45 on average, from $6.60 to $85.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.45 that is $3K to $6K a year per listing.

Average price
$25.45inside the $15 to $100 sweet spot
Price range
$6.60–$85.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #447 within Gloves. It carries 5,895 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#447in Gloves
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,895per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Latex Shine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Brand 126%
  • Brand 220%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (7 brands, 15%)

Demand

Latex Shine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Latex Shine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivishine10K/yr
  • latex shine7K/yr
  • oryshine4K/yr
  • latex polish5K/yr
  • vivishine latex polish3K/yr
  • latex shine polish4K/yr

Reviews and returns

What reviews say buyers love and hate about Latex Shine

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Latex Shine questions

Answered from the same tracked data.