Lapis Lazuli
Skip itSoft demand (-20.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.87avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good689.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.79–$128.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$240K$240K/yr · 647K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Is lapis lazuli profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lapis lazuli is a $240K/yr Amazon United States market (647K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lapis lazuli market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $313K–$417K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,711
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 3.3%
- Avg brand age
- 40 months
- Avg seller age
- 163 days
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
24
Top-5 brand share
68%
Top 20: 98%
Top-5 click share
57%
Top 20: 88%
Open market
26%
- MAIBAOTA20%
- LPBeads19%
- Seninio13%
- QINJIEJIE9%
- BANANE LAB8%
- Cherry Tree Collection5%
lapis lazuli demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top lapis lazuli search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lapis lazuli255K/yr
- lapis lazuli necklace104K/yr
- lapis lazuli bracelet91K/yr
- lapis lazuli jewelry35K/yr
- lapis29K/yr
- lapis lazuli stone36K/yr
- lapis lazuli pendant19K/yr
- lapis lazuli crystal22K/yr
- lapis bracelet7K/yr
- lapis lazuli necklace women8K/yr
Top lapis lazuli products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her
MAIBAOTA$13.084.5★1,622 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$10.214.5★1,456 rev
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.514.9★16 rev
QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas
QINJIEJIE$13.474.4★1,834 rev
Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium
Cherry Tree Collection$13.784.5★3,100 rev
Newest
by launch dateSeninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.5116 rev
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$128.1816 rev
Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
GEMTAL$36.39143 rev
Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis
Udolfly$6.6166 rev
LPBeads 4mm Lapis Lazuli Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie
LPBeads$9.80111 rev
Trending
90-day click momentum
Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch
Bling Jewelry$21.154.3★
BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
BANANE LAB$5.794.2★
Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
GEMTAL$36.394.5★
BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
BANANE LAB$9.374.6★
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
Seninio$64.514.9★
What reviews say buyers love and hate about lapis lazuli
What buyers praise and complain about, mined from review topics.What buyers love
“Rocks are beautiful as advertised”
“Beautiful colors”
“As advertised”
“Fits perfectly”
“very affordable”
“A beautiful stone”
“Hasn't broke & I have worn 3 times”
“the bonus gift made a perfect gift to my 10yr old daughter, she claimed it before I had the chance to give it to her, lol”
“So pretty and simple”
“Looks great, and very good overall quality and materials”
What buyers complain about
“The stone is small”
“2 are slightly darker then i like”
“Not as advertised”
“The band broke within 90 days”
“Questionable Quality”
“it's got that type of stretchy string that if you're not paying attention and it gets caught, it'll tear and rip apart”
“not bright at all”
“Waste of effort”
“it was just over the advertised 2 lbs”
“this piece is weak”
Top return reasons
Common lapis lazuli questions
- Is lapis lazuli profitable to sell on Amazon United States?
- The niche generates $240K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the lapis lazuli niche?
- 22 brands and 24 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in lapis lazuli?
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for lapis lazuli peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the lapis lazuli niche?
- Listings span $5.79–$128.18; the average listing price is $20.87 (sweet spot $15–$100). The average incumbent carries 689 reviews — the moat a new listing must climb.