Lapis Lazuli
FailDemand is soft, at -20.2% this quarter, so Lapis Lazuli is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $240K/yr647K searches / yr
- 90-day growth
- -20.2%search demand this quarter
- Competition
- 57%top-5 click share · 22 brands · 24 sellers
Flapen Score
Lapis Lazuli against its category
The dotted line is the Health & Household average. Past it, Lapis Lazuli is stronger. Inside it, weaker.
Market
The Lapis Lazuli market on Amazon at a glance
Shoppers on Amazon United States searched for Lapis Lazuli 647K times last year and spent an estimated $240K. The top 5 brands take 68% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.
- Searches, last 12 months
- 647K
- Growth, 90 days vs prior 90
- -20.2%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $240Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- lapis lazuli255K searches a year
02 · Price
A sale here is worth $20.87.
Listings sell for $20.87 on average, from $5.79 to $128.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $20.87 that is $2K to $5K a year per listing.
- Average price
- $20.87inside the $15 to $100 sweet spot
- Price range
- $5.79–$128.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,711 within Healing Crystals. It carries 689 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #1,711in Healing Crystals
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 689per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Lapis Lazuli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAIBAOTA 45 mm Lapis Lazuli Stone Large Heart Stone Healing Crystals Natural Crystal Heart Reiki Gemstone Polished Heart Shaped Rocks Meditation Mothers Day Crystal Gifts for Mom Her
- Price
- $13.08
- Rating
- 4.5/5
- Reviews
- 1,622
- Age
- 2y ago

LPBeads Handmade Natural Gemstone Stretch Elastic 10mm Lapis Lazuli Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
- Price
- $10.21
- Rating
- 4.5/5
- Reviews
- 1,456
- Age
- 1y ago

Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
- Price
- $64.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

QINJIEJIE Lapis lazuli Necklace Crystals Necklaces Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas
- Price
- $13.47
- Rating
- 4.4/5
- Reviews
- 1,834
- Age
- 4y ago

Cherry Tree Collection Blue Lapis Lazuli Bracelet 8mm Round Beads Medium
- Price
- $13.78
- Rating
- 4.5/5
- Reviews
- 3,100
- Age
- 7y ago
Trending
estimated 90-day click momentum
Bling Jewelry Plain Simple Classic Western Jewelry Dark Blue Lapis Lazuli Round 10MM Bead Strand Choker Necklace For Women Silver Plated Clasp 15 Inch
- Price
- $21.15
- Rating
- 4.3/5
- Reviews
- 645
- Age
- 10y ago

BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 4mm Real Natural Gemstone Beads for Women Men - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
- Price
- $5.79
- Rating
- 4.2/5
- Reviews
- 39
- Age
- 1y ago

Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
- Price
- $36.39
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 10mo ago

BANANE LAB Lapis Lazuli Beaded Bracelet with Mystery Polished Crystal Pendant - 8mm Real Natural Gemstone Beads for Men Women - Wisdom Truth Intuition Gift for Her him - Fits 6.75 Wrist
- Price
- $9.37
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
- Price
- $64.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago
Newest
by launch date
Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
- Price
- $64.51
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Seninio Nature Lapis Lazuli Womens Pendant Necklace 14k Gold Diamond Cross Handmade Jewelry Royal Blue Stone Princess Length 18 For Girlfriends Mother Her Gift Ready valentine
- Price
- $128.18
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 10mo ago

Pearl Necklaces for Women Trendy Single Pearl Necklace Natural Stone Lapis Lazuli Gemstone Beaded Choker Necklace for Women Handmade Jewelry Christmas Gift
- Price
- $36.39
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 10mo ago

Udolfly Womens Crystal Beaded Bracelets for Women Men Protective Energy Bracelet Natural Gemstone Bead Bracelet 4mm Lapis
- Price
- $6.61
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 10mo ago

LPBeads 4mm Lapis Lazuli Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie
- Price
- $9.80
- Rating
- 4.1/5
- Reviews
- 111
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
24
Est. top-5 brand share
68%
Top 20: 98%
Est. top-5 click share
57%
Top 20: 88%
Open market
26%
- MAIBAOTA20%
- LPBeads19%
- Seninio13%
- QINJIEJIE9%
- BANANE LAB8%
- Cherry Tree Collection5%
Demand
Lapis Lazuli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Lapis Lazuli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lapis lazuli255K/yr
- lapis lazuli necklace104K/yr
- lapis lazuli bracelet91K/yr
- lapis lazuli jewelry35K/yr
- lapis29K/yr
- lapis lazuli stone36K/yr
- lapis lazuli pendant19K/yr
- lapis lazuli crystal22K/yr
- lapis bracelet7K/yr
- lapis lazuli necklace women8K/yr
Reviews and returns
What reviews say buyers love and hate about Lapis Lazuli
We read the reviews and the return reasons for every product selling here.
“The stone is small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lapis Lazuli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









