Laird Protein Bars
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Price range
Great$14.60–$42.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$237K$237K/yr · 90K searches
Review moat
Okay2,215.88avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is laird protein bars profitable on Amazon?
According to Flapen's Amazon United States niche tracking, laird protein bars is a $237K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
laird protein bars market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $169K–$226K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #130
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 70 months
- Avg seller age
- 135 days
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
512
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Laird Superfood48%
- Paleovalley46%
- IQBAR4%
- ALOHA2%
- PROBAR1%
- Open — no brand owns it (0%)
laird protein bars demand & seasonality
Weekly Amazon search volume, last 88 weeks — -9.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×
Top laird protein bars search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- laird protein bars26K/yr
- paleovalley superfood bars19K/yr
- paleo valley protein bars8K/yr
- laird bars6K/yr
- paleovalley protein bars6K/yr
- superfood bars5K/yr
- paleovalley bars4K/yr
- paleo valley superfood bars6K/yr
- superfood bar3K/yr
- paleo valley bars3K/yr
Top laird protein bars products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Paleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$42.023.9★108 rev
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - 5 Flavor Variety Pack 10 Count (Pack of 1)
Laird Superfood$24.514.2★210 rev
Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.784.3★76 rev
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter Chocolate Chip 10 Count (Pack of 1)
Laird Superfood$24.704.4★109 rev
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.674.7★72 rev
Newest
by launch datePaleovalley Superfood Bars Dark Chocolate Chip 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$42.02108 rev
Paleovalley Superfood Bars Apple Cinnamon 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.7876 rev
Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.9383 rev
Paleovalley Superfood Bars Red Velvet 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$42.0565 rev
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.7526 rev
Trending
90-day click momentum
Paleovalley 100% Grass Fed Summer Sausage Beef Sticks - Delicious Gluten Free Beef Snack - High Protein Keto Friendly
Paleovalley$25.824.1★
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.674.7★
Paleovalley Superfood Bars Lemon Meringue 12 Pack 9g Protein per Bar Gluten-Free Grain-Free Paleo Non-GMO On-the-Go Snack
Paleovalley$41.934.2★
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber - Non-GMO - Dark Chocolate Sea Salt 10 Count (Pack of 1)
Laird Superfood$24.804.3★
Laird Superfood Functional Protein Bars Protein Bar but Better with Real Ingredients Functional Mushrooms 10g Plant-Based Protein 6g Fiber Double Chocolate Peanut Butter 10 Count (Pack of 1)
Laird Superfood$24.754.1★
What reviews say buyers love and hate about laird protein bars
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious and Healthy”
“High protein”
“Great variety of flavors”
“Excellent product”
“Clean ingredients”
“Delicious and healthy”
“Glad it's organic”
“have a good balance of sweetness”
“Great texture, great flavor, and very consistent across shipments”
“Great price”
What buyers complain about
“Horrible aftertaste”
“Waste of money”
“This was repeated after trying each flavor”
“some very dry”
“I did not like the texture”
“A little higher in calories”
“Very chewy”
“TOXIC INGREDIENTS”
“The hard pieces in the bars are a bit annoying”
“The sausage sticks were stale”
Top return reasons
Common laird protein bars questions
- Is laird protein bars profitable to sell on Amazon United States?
- The niche generates $237K/yr across 16 tracked products. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the laird protein bars niche?
- 5 brands and 512 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in laird protein bars?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for laird protein bars peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
- What does it cost to enter the laird protein bars niche?
- Listings span $14.60–$42.05; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 2,216 reviews — the moat a new listing must climb.