Lady Parts Deodorant for Women

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

3.6%

Market size, estimated

$47Ka year

Peak month

February3.3× the quietest month

Top search term

vagisil odor block18K searches a year

Listings sell for $11.00 on average, from $2.99 to $22.52. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.00 that is $1K to $3K a year per listing.

Average price

$11.00under the $15 to $100 sweet spot

Price range

$2.99–$22.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

0.2%of orders · Amazon United States median 2.1%

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Feminine Care. It carries 18,153 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#138in Feminine Care

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

18,153per listing

Listings tracked

23

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

75 months