Lactose

Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.4M a year.

Searches, last 12 months

2.5M

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

20.7%

Market size, estimated

$7.4Ma year

Peak month

January28.2× the quietest month

Top search term

lactaid1.0M searches a year

Listings sell for $14.33 on average, from $4.64 to $31.68. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 30,000 to 40,000 of them. At $14.33 that is $430K to $573K a year per listing.

Average price

$14.33under the $15 to $100 sweet spot

Price range

$4.64–$31.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

30,000–40,000

Revenue per listing a year

$430K–$573K

Returns

0.0%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Digestion & Nausea. It carries 8,717 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Digestion & Nausea

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

8,717per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 101 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

101 months