Lactobacillus Plantarum
Worth a lookShows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$36.08avg listing price — sweet spot $15–$100
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Price range
Good$10.01–$161.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$275K$275K/yr · 109K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,111.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Is lactobacillus plantarum profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lactobacillus plantarum is a $275K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lactobacillus plantarum market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $216K–$289K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #558
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 95%
- Out of stock
- 0.4%
- Avg brand age
- 89 months
- Avg seller age
- 155 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
522
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Vitamatic23%
- Jarrow Formulas21%
- BIOptimizers14%
- Natural Foundation Supplements10%
- Swanson9%
- Metagenics8%
- Open — no brand owns it (5 brands, 16%)
lactobacillus plantarum demand & seasonality
Weekly Amazon search volume, last 98 weeks — -7.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top lactobacillus plantarum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lactobacillus plantarum38K/yr
- lactobacillus plantarum 299v20K/yr
- lactobacillus plantarum ps12820K/yr
- l plantarum probiotics7K/yr
- jarrow ideal bowel support4K/yr
- l plantarum4K/yr
- jarrow formulas ideal bowel support2K/yr
- lactobacillus plantarum probiotic5K/yr
- ideal bowel support3K/yr
- l plantarum 299v3K/yr
Top lactobacillus plantarum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vitamatic Lactobacillus Plantarum - 20 Billion per DR Capsule - 60 Count - Digestive Support - Made with Prebiotic Inulin Fiber
Vitamatic$14.614.5★368 rev
Jarrow Formulas Ideal Bowel Support - 10 Billion CFU Per Serving - Bowel Support - Reduces Bloating Gas & Intestinal Discomfort - Up to 30 Servings (Veggie Caps)
Jarrow Formulas$18.494.3★553 rev
BIOptimizers Probiotic Breakthrough Lactobacillus Plantarum OM Probiotics & Prebiotics Health Supplement for Gut Digestive & Immune Support Probiotics for Women Men Elderly 30 Vegan Capsules
BIOptimizers$20.504.6★1,027 rev
Lactobacillus Plantarum Probiotic 240 Tablets (4 Month Supply) Researched Strain LP90 3 Billion CFU Digestive Health & Gut Comfort GMP Certified (240 Lactobacillus Plantarum)
Natural Foundation Supplements$10.014.6★112 rev
Swanson L. Plantarum - 10 Billion CFUs - Probiotic Supplement for Occasional Gas & Bloating - Supports Lower GI Tract Health* - No Refrigeration Needed - Non-GMO - 30 Vegan Capsules
Swanson$12.484.6★558 rev
Newest
by launch date
Toniiq Lactobacillus Plantarum 100 Billion CFU High-Strength Single-Strain Probiotic with FOS Delayed-Release Veggie Capsules Third-Party Tested Potency 60 Capsules
Toniiq$19.8433 rev
Bened Life Neuralli MP PS128 Probiotic Medical Food for People with ASD and PD (30-Day Supply)
Bened Life$161.6545 rev
Bened Life Neuralli Mood with PS128 for Stress Relief & Recovery via the Gut-Brain Axis (30-Day Supply) Ages 18+
Bened Life$97.1620 rev
Metagenics UltraFlora Balance Probiotic - Shelf-Stable Daily Gut Health Supplement for Digestive & Immune Support* - Non-GMO & Gluten-Free - 30 Capsules
Metagenics$24.272,051 rev
Lactobacillus Plantarum Probiotic 240 Tablets (4 Month Supply) Researched Strain LP90 3 Billion CFU Digestive Health & Gut Comfort GMP Certified (240 Lactobacillus Plantarum)
Natural Foundation Supplements$10.01112 rev
Trending
90-day click momentumToniiq Lactobacillus Plantarum 100 Billion CFU High-Strength Single-Strain Probiotic with FOS Delayed-Release Veggie Capsules Third-Party Tested Potency 60 Capsules
Toniiq$19.844.5★
Balance ONE Probiotic for Women & Men 15 Billion CFU 12 Strains 60 Count
Balance ONE$30.524.5★
Metagenics UltraFlora Intensive Care Probiotic - 20 Billion CFU Clinically Tested Lactobacillus plantarum 299v* - Supports Digestive Health & Bowel Regularity* - Gluten-Free Vegetarian - 60 Capsules
Metagenics$56.384.4★
Bened Life Neuralli MP PS128 Probiotic Medical Food for People with ASD and PD (30-Day Supply)
Bened Life$161.654.1★
Jarrow Formulas Saccharomyces Boulardii + MOS Probiotics for Digestive Health and Intestinal Tract Support - 5 Billion CFU Per Serving - 90 Delayed Release Caps - Probiotic + Prebiotic - 90 Servings
Jarrow Formulas$22.504.6★
What reviews say buyers love and hate about lactobacillus plantarum
What buyers praise and complain about, mined from review topics.What buyers love
“Good capsules quality”
“Best probiotic ever”
“Great for Gut health”
“Works Well”
“Helps with stomach issues”
“Less expensive”
“Arrived as described”
“not hard to swallow or anything like that”
“Ease of use”
“I didnt experience any harsh side effects”
What buyers complain about
“Not Effective”
“Severe stomach pain”
“constipation”
“To expensive”
“just don't know that I see any difference when I'm taking these daily”
“both times have felt nauseous”
“No taste and doesnt upset stomach”
“Allergic reaction”
“Garbage”
“It feels like the bacterial count is just too high in this formula”
Top return reasons
Common lactobacillus plantarum questions
- Is lactobacillus plantarum profitable to sell on Amazon United States?
- The niche generates $275K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lactobacillus plantarum niche?
- 11 brands and 522 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in lactobacillus plantarum?
- Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Regulates Digestion. The return rate is 0.0%.
- When does demand for lactobacillus plantarum peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the lactobacillus plantarum niche?
- Listings span $10.01–$161.65; the average listing price is $36.08 (sweet spot $15–$100). The average incumbent carries 8,112 reviews — the moat a new listing must climb.