Skip to content

Lacteeze

Fail

The top 5 brands take 99% of clicks, so Lacteeze is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$63K/yr17K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
59%top-5 click share · 6 brands · 45 sellers

Flapen Score

Lacteeze against its category

The dotted line is the Health & Household average. Past it, Lacteeze is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lacteeze market on Amazon at a glance

Shoppers on Amazon United States searched for Lacteeze 17K times last year and spent an estimated $63K. The top 5 brands take 99% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 15.7% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
15.7%
Market size, estimated
$63Ka year
Top search term
lacteeze6K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $11.83 to $42.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $23.22 that is $2K to $6K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$11.83–$42.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #141 within Digestion & Nausea. It carries 2,045 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#141in Digestion & Nausea
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
2,045per listing
Listings tracked
25

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Lacteeze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

45

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

0%

  • Brand 162%
  • Brand 225%
  • Brand 37%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Lacteeze search demand

Weekly searches over the year. Pick a range.

450350Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Lacteeze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lacteeze6K/yr
  • milkaid5K/yr
  • milkaid lactase enzyme chewable tablets3K/yr
  • lacteeze for kids2K/yr

Reviews and returns

What reviews say buyers love and hate about Lacteeze

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Efficiency”
7%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Didn't work for me”
A buyer, on “Functionality-Overall”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lacteeze questions

Answered from the same tracked data.