Lactation Support

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

4.8%

Market size, estimated

$102Ka year

Peak month

February1.6× the quietest month

Top search term

lactation drink mix48K searches a year

Listings sell for $19.66 on average, from $11.47 to $28.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.66 that is $5K to $10K a year per listing.

Average price

$19.66inside the $15 to $100 sweet spot

Price range

$11.47–$28.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

0.0%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #86 within Electrolyte Replacements. It carries 5,515 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#86in Electrolyte Replacements

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,515per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months