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Lactase Drops

Fail

The top 5 brands take 94% of clicks, so Lactase Drops is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$103K/yr53K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
78%top-5 click share · 8 brands · 32 sellers

Flapen Score

Lactase Drops against its category

The dotted line is the Health & Household average. Past it, Lactase Drops is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lactase Drops market on Amazon at a glance

Shoppers on Amazon United States searched for Lactase Drops 53K times last year and spent an estimated $103K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
9.7%
Market size, estimated
$103Ka year
Peak month
January1.6× the quietest month
Top search term
lactase drops25K searches a year

02 · Price

A sale here is worth $19.77.

Listings sell for $19.77 on average, from $12.88 to $38.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.77 that is $5K to $10K a year per listing.

Average price
$19.77inside the $15 to $100 sweet spot
Price range
$12.88–$38.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #140 within Digestion & Nausea. It carries 1,796 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
85%
Out of stock, average day
7.7%
Average rank
#140in Digestion & Nausea
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,796per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Lactase Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

32

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

3%

  • Brand 142%
  • Brand 224%
  • Brand 321%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lactase Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Lactase Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactase drops25K/yr
  • lactase enzyme drops11K/yr
  • milkaid5K/yr
  • lactose drops4K/yr
  • milkaid lactase enzyme chewable tablets3K/yr
  • lactaid drops3K/yr
  • lactase drops for milk3K/yr

Reviews and returns

What reviews say buyers love and hate about Lactase Drops

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Efficiency”
16%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Heads up, the taste is a bit weird”
A buyer, on “Taste-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Lactase Drops questions

Answered from the same tracked data.