Lactase Drops
FailThe top 5 brands take 94% of clicks, so Lactase Drops is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $103K/yr53K searches / yr
- 90-day growth
- -5.9%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 32 sellers
Flapen Score
Lactase Drops against its category
The dotted line is the Health & Household average. Past it, Lactase Drops is stronger. Inside it, weaker.
Market
The Lactase Drops market on Amazon at a glance
Shoppers on Amazon United States searched for Lactase Drops 53K times last year and spent an estimated $103K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -5.9%
- Conversion, latest week
- 9.7%
- Market size, estimated
- $103Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- lactase drops25K searches a year
02 · Price
A sale here is worth $19.77.
Listings sell for $19.77 on average, from $12.88 to $38.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.77 that is $5K to $10K a year per listing.
- Average price
- $19.77inside the $15 to $100 sweet spot
- Price range
- $12.88–$38.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #140 within Digestion & Nausea. It carries 1,796 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 85%
- Out of stock, average day
- 7.7%
- Average rank
- #140in Digestion & Nausea
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 1,796per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Lactase Drops products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
32
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
3%
- Brand 142%
- Brand 224%
- Brand 321%
- Brand 44%
- Brand 52%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Lactase Drops search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Lactase Drops search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lactase drops25K/yr
- lactase enzyme drops11K/yr
- milkaid5K/yr
- lactose drops4K/yr
- milkaid lactase enzyme chewable tablets3K/yr
- lactaid drops3K/yr
- lactase drops for milk3K/yr
Reviews and returns
What reviews say buyers love and hate about Lactase Drops
We read the reviews and the return reasons for every product selling here.
“Heads up, the taste is a bit weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lactase Drops questions
Answered from the same tracked data.









