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Lace Up Ankle Brace

Fail

The top 5 brands take 100% of clicks, so Lace Up Ankle Brace is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$1.2M/yr696K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
89%top-5 click share · 4 brands · 20 sellers

Flapen Score

Lace Up Ankle Brace against its category

The dotted line is the Health & Household average. Past it, Lace Up Ankle Brace is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lace Up Ankle Brace market on Amazon at a glance

Shoppers on Amazon United States searched for Lace Up Ankle Brace 696K times last year and spent an estimated $1.2M. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 696K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
696K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
5.4%
Market size, estimated
$1.2Ma year
Peak month
October1.6× the quietest month
Top search term
lace up ankle brace142K searches a year

02 · Price

A sale here is worth $30.95.

Listings sell for $30.95 on average, from $26.14 to $36.41. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $30.95 that is $124K to $155K a year per listing.

Average price
$30.95inside the $15 to $100 sweet spot
Price range
$26.14–$36.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
$124K–$155K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #6 within Braces, Splints & Supports. It carries 6,501 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#6in Braces, Splints & Supports
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,501per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Lace Up Ankle Brace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

20

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 29%
  • Brand 39%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Lace Up Ankle Brace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Lace Up Ankle Brace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lace up ankle brace142K/yr
  • aso ankle braces128K/yr
  • aso ankle brace71K/yr
  • med spec aso ankle stabilizer58K/yr
  • aso ankle stabilizer48K/yr
  • aso71K/yr
  • lace up ankle brace for women41K/yr
  • lace up ankle brace for men22K/yr
  • ankle brace lace up19K/yr
  • aso brace19K/yr

Reviews and returns

What reviews say buyers love and hate about Lace Up Ankle Brace

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
7.6%of orders come back
“To small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lace Up Ankle Brace questions

Answered from the same tracked data.