Labor and Delivery Essentials

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

59K

Growth, 90 days vs prior 90

-3.5%

Conversion, latest week

2.5%

Market size, estimated

$54Ka year

Peak month

July4.6× the quietest month

Top search term

momcozy postpartum kit44K searches a year

Listings sell for $36.85 on average, from $9.48 to $73.63. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $36.85 that is $4K to $9K a year per listing.

Average price

$36.85inside the $15 to $100 sweet spot

Price range

$9.48–$73.63

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$4K–$9K

Returns

3.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Feminine Care. It carries 6,134 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#22in Feminine Care

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

6,134per listing

Listings tracked

8

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months