Krill Oil 500mg Softgels
Worth a lookShows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$25.69avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$6.95–$56.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$208K$208K/yr · 69K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,480.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Is krill oil 500mg softgels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, krill oil 500mg softgels is a $208K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
krill oil 500mg softgels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $257K–$321K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 74%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
120
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
61%
Top 20: 96%
Open market
20%
- MegaRed27%
- KIRKLAND26%
- Natures Craft15%
- NOW Foods6%
- NatureBell3%
- Anisx3%
krill oil 500mg softgels demand & seasonality
Weekly Amazon search volume, last 98 weeks — +6.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 5.0×
Top krill oil 500mg softgels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- krill oil 500mg softgels43K/yr
- krill oil 500mg12K/yr
- kirkland krill oil6K/yr
- kirkland krill oil 500mg 180 softgels3K/yr
- krill oil 500 mg3K/yr
- krill oil kirkland2K/yr
Top krill oil 500mg softgels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MegaRed Antarctic Krill Oil 500mg Omega 3 Fatty Acid Supplement Extra Strength EPA & DHA Krill Oil Softgels (90cnt Box) Astaxanthin Heart Health Supplement with No Fish Oil Aftertaste
MegaRed$24.474.8★8,133 rev
Kirkland Signature Krill Oil 500 mg. 160 Softgels
KIRKLAND$31.364.7★2,008 rev
Antarctic Krill Oil Softgels - Omega 3 Krill Oil Supplement with EPA DHA & Astaxanthin for Brain & Healthy Heart Health - No Gluten GMOs or Fishy Aftertaste - 240 Count
Natures Craft$33.004.6★918 rev
KIRKLAND Signature Krill Oil 500mg 180 Softgels
KIRKLAND$30.494.8★112 rev
NOW Supplements Krill Oil 500 mg Phospholipid-Bound Omega-3 Cardiovascular Support* 120 Softgels
NOW Foods$30.864.7★1,254 rev
Newest
by launch date
Natures Wonder Mega Krill Extra Strength Krill Oil 500mg with Omega 3 Phospholipids and Astaxanthin Supports Heart Health 120 Day Supply of Softgels
Nature's Wonder$19.4025 rev
Antarctic Krill Oil - Wild Caught Omega 3 Krill Oil 500 mg with EPA DHA Astaxanthin & Phospholipids - Brain Heart Joint Support Non-GMO Gluten-Free Antioxidant Sustainably Sourced 60 Softgels
Anisx$6.9571 rev
NativePath Antarctic Krill Oil 500mg Omega-3 60 Softgels
NativePath$35.122,132 rev
KIRKLAND Signature Krill Oil 500mg 180 Softgels
KIRKLAND$30.49112 rev
NATURE TARGET Krill Oil 1200mg with Omega-3 EPA & DHA with Astaxanthin Phospholipids & Choline - Supports Heart Brain Join Health Non-GMO Gluten Free 120 Softgels (60 Servings)
NATURE TARGET$16.65317 rev
Trending
90-day click momentumNatures Wonder Mega Krill Extra Strength Krill Oil 500mg with Omega 3 Phospholipids and Astaxanthin Supports Heart Health 120 Day Supply of Softgels
Nature's Wonder$19.404.3★
Antarctic Krill Oil - Wild Caught Omega 3 Krill Oil 500 mg with EPA DHA Astaxanthin & Phospholipids - Brain Heart Joint Support Non-GMO Gluten-Free Antioxidant Sustainably Sourced 60 Softgels
Anisx$6.954.5★
Kirkland Signature Krill Oil 500 Milligram 160 Softgels
KIRKLAND$33.724.7★
Carlyle Antarctic Krill Oil 2000mg | 120 Softgels | Maximum Strength
Carlyle$19.664.5★
NATURE TARGET Krill Oil 1200mg with Omega-3 EPA & DHA with Astaxanthin Phospholipids & Choline - Supports Heart Brain Join Health Non-GMO Gluten Free 120 Softgels (60 Servings)
NATURE TARGET$16.654.6★
What reviews say buyers love and hate about krill oil 500mg softgels
What buyers praise and complain about, mined from review topics.What buyers love
“Most reviews were great”
“smooth to swallow”
“Good Value”
“Works well no fishy taste”
“Lower Triglycerides”
“Good quality vitamin”
“also found help with their joint pain”
“As advertised”
“Quality Ingredients”
“Great Supplement”
What buyers complain about
“Awful smell”
“Awful aftertaste”
“Inadequate dosage”
“A little pricey”
“dangerous additive not listed on product package”
“Too large”
“I dont have a sensitive stomach at all, this gave me awful gas and cramping, I would not recommend this”
“Didn't work for me”
“Most fish oil is horrible”
“I had an allergic reaction to it”
Top return reasons
Common krill oil 500mg softgels questions
- Is krill oil 500mg softgels profitable to sell on Amazon United States?
- The niche generates $208K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the krill oil 500mg softgels niche?
- 17 brands and 120 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in krill oil 500mg softgels?
- Top complaints mined from reviews: Smell, Taste-Overall, Dosage. The return rate is 0.0%.
- When does demand for krill oil 500mg softgels peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the krill oil 500mg softgels niche?
- Listings span $6.95–$56.43; the average listing price is $25.69 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.