Is krill oil profitable to sell on Amazon United States?

The niche generates $4.6M/yr across 39 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (66/100).

How competitive is the krill oil niche?

24 brands and 114 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in krill oil?

Top complaints mined from reviews: Smell, Taste-Overall, Dosage. The return rate is 0.0%.

When does demand for krill oil peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the krill oil niche?

Listings span $9.15–$76.22; the average listing price is $25.88 (sweet spot $15–$100). The average incumbent carries 4,719 reviews — the moat a new listing must climb.

Krill Oil

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$4.6M

$4.6M/yr · 1.6M searches

Avg price

Incredible$25.88

avg listing price — sweet spot $15–$100

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Price range

Great$9.15–$76.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Review moat

Bad4,718.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

Is krill oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, krill oil is a $4.6M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 66/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

krill oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 150K–200K; avg 4,000–5,000/product
Revenue / yr: $3.9M–$5.2M; units × avg price
Conversion rate: 10.7%
Avg BSR: #79
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 0.6%
Avg brand age: 84 months
Avg seller age: 158 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

114

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

44%

Top 20: 83%

Open market

24%

MegaRed20%
Bronson17%
Carlyle14%
Micro Ingredients10%
Sports Research8%
NatureBell6%

krill oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top krill oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

krill oil759K/yr -5.5%10.4% conv.
krill oil omega 3331K/yr -11.4%7.6% conv.
krill oil 2000mg softgels98K/yr +7.7%11.8% conv.
antarctic krill oil61K/yr +84.0%8.6% conv.
omega 3 krill oil121K/yr -22.7%3.0% conv.
krill55K/yr +14.7%6.1% conv.
krill oil 1000mg softgels53K/yr +9.2%8.7% conv.
antartic krill oil24K/yr +67.9%7.0% conv.
krill oil omega 3 supplements18K/yr +0.8%6.2% conv.
nyo3 krill oil13K/yr +5.3%0.1% conv.

All search terms

Top krill oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carlyle Antarctic Krill Oil 2000mg | 120 Softgels | Maximum Strength

Carlyle$19.664.5★20,537 rev

MegaRed Antarctic Krill Oil 500mg Omega 3 Fatty Acid Supplement Extra Strength EPA & DHA Krill Oil Softgels (90cnt Box) Astaxanthin Heart Health Supplement with No Fish Oil Aftertaste

MegaRed$24.474.8★8,133 rev

Bronson Antarctic Krill Oil 2000 mg with Omega-3s 120 Softgels

Bronson$19.764.6★6,971 rev

Sports Research Krill Oil Supplement with EPA & DHA Omega 3 Phospholipids & Astaxanthin from Antarctic Krill - Highest Concentration of Krill Oil for Men & Women - 1000mg 60 Softgel Capsules

Sports Research$28.674.7★15,800 rev

MegaRed - Omega-3 Krill Oil 350mg Softgels (130 Count in A Bottle) EPA & DHA Omega-3 Fatty Acids with No Fishy Aftertaste Unlike Fish Oil Contains Antioxidant Astaxanthin

MegaRed$23.254.7★16,779 rev

Newest

by launch date

Besfeel Krill Oil 2026 Upgraded Antarctic Krill Oil 500 mg with Omega-3s EPA DHA Astaxanthin and Phospholipids 60 Softgels (1PC)

Besfeel$27.2213 rev

3mo ago

Bronson Antarctic Krill Oil 2000 mg with Omega-3s 60 Softgels

Bronson$9.766,971 rev

9mo ago

NATURE TARGET Krill Oil 2000 mg with Omega-3 EPA & DHA with Astaxanthin Supplement Choline - Supports Heart Brain Join Eye Health Non-GMO Gluten Free 120 Softgels (60 Servings)

NATURE TARGET$21.58124 rev

1y ago

NativePath Antarctic Krill Oil 500mg Omega-3 60 Softgels

NativePath$35.122,132 rev

1y ago

Micro Ingredients Antarctic Krill Oil Supplement 2 000mg Per Serving 240 Softgels | Omega-3 EPA & DHA with Phospholipids & Natural Astaxanthin | No Fishy Aftertaste | Non-GMO Gluten Free

Micro Ingredients$32.201,454 rev

3y ago

What reviews say buyers love and hate about krill oil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“It got good reviews”

Value For Money8%

“affordable price”

Ease Of Chewing/Swallowing7%

“Great to swallow”

Taste-Overall7%

“doesnt leave an unpleasant aftertaste”

Heart Health6%

“Helped improve my good cholesterol”

Joint Pain5%

“Helps with joint pain”

Advertised Vs Actual Product4%

“As advertised”

Vitamin3%

“Good vitamin easy to swallow”

Ingredients-Overall3%

“This is a great product made with high quality ingredients”

Ease Of Use3%

“Ease of use has been great”

What buyers complain about

Smell17%

“Terribly strong smell”

Taste-Overall11%

“Awful aftertaste”

Dosage6%

“too low dosage”

Size-Overall6%

“Too large”

Value For Money4%

“Too expensive”

Ease Of Chewing/Swallowing3%

“Capsules are shaped poorly for swallowing”

Functionality-Overall3%

“Didn't work for me”

Ingredients-Overall2%

“Does not contain glycerine like many others”

Acid Regulator/Stomach Ache Relief2%

“This gave me horrible gas, belching, and diarrhea within 2 hours of taking”

Nutritional Content2%

“so this supplements the lack of omega3 in my diet”

Top return reasons

Smell16%

Dosage13%

Advertised Vs Actual Product8%

Value For Money7%

Joint Pain7%

Taste-Overall7%

Functionality-Overall6%

Inflammation4%

Oily/Greasy4%

Certifications4%

Common krill oil questions

Is krill oil profitable to sell on Amazon United States?: The niche generates $4.6M/yr across 39 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (66/100).
How competitive is the krill oil niche?: 24 brands and 114 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in krill oil?: Top complaints mined from reviews: Smell, Taste-Overall, Dosage. The return rate is 0.0%.
When does demand for krill oil peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the krill oil niche?: Listings span $9.15–$76.22; the average listing price is $25.88 (sweet spot $15–$100). The average incumbent carries 4,719 reviews — the moat a new listing must climb.