Kraft Christmas Wrapping Paper
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.00–$30.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Review moat
Good1,480.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$68K$68K/yr · 299K searches
Is kraft christmas wrapping paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kraft christmas wrapping paper is a $68K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
kraft christmas wrapping paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $102K–$127K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #737
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 11.5%
- Avg brand age
- 30 months
- Avg seller age
- 176 days
Competition: brands, sellers & click share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
27
Top-5 brand share
56%
Top 20: 97%
Top-5 click share
42%
Top 20: 78%
Open market
38%
- RUSPEPA16%
- SMART&CASUAL13%
- PH PERKHOMY12%
- WRAPAHOLIC8%
- Hallmark7%
- Shinok6%
kraft christmas wrapping paper demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 88.7×
Top kraft christmas wrapping paper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- rustic wrapping paper13K/yr
- brown gift wrap7K/yr
- christmas kraft wrapping paper17K/yr
- light brown wrapping paper4K/yr
- kraft christmas wrapping paper41K/yr
- farmhouse wrapping paper6K/yr
- brown christmas wrapping paper71K/yr
- rustic christmas wrapping paper21K/yr
- kraft wrapping paper christmas16K/yr
- brown wrapping paper christmas34K/yr
Top kraft christmas wrapping paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.284.6★1,634 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.004.7★978 rev
Shinok Brown Kraft Paper Roll - 15 x 33(400) Brown Wrapping Paper for Packing Moving Small Craft Paper Roll for Gift Wrapping Art Christmas
Shinok$6.974.7★731 rev
RUSPEPA Chocolate Brown Matte Wrapping Paper - Solid Color Pearly - luster Paper Perfect for Wedding Birthday Christmas Baby Shower -17 Inches X 32.8 Feet
RUSPEPA$12.524.4★6,171 rev
Tyzarglef Wild Flower Wrapping Paper Roll 17 Inches x 32.8 Feet Kraft Floral Design Wrapping Paper for Women Girls Gifts Birthdays Weddings Bridal Shower and Engagement
Tyzarglef$9.994.6★327 rev
Newest
by launch date
BIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas
BIOBROWN$13.85213 rev
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower
WRAPAHOLIC$9.876 rev
Ctosree Matte Brown Kraft Wrapping Paper 32.81 ft with 45 ft Velvet Ribbon 12 Gift Tags Solid Color Gift Wrapping Paper Roll for Graduation Mothers Fathers Day Wedding Birthday Gifts
Ctosree$27.2736 rev
Netnology Christmas Wrapping Paper Roll - Brown Kraft Vintage Gift Wrapping Paper for Xmas Birthday Seasonal Winter Holiday Party - 3 Mini Roll -17in x120in Per Roll(42.3 sqft)
Netnology$7.06157 rev
RUSPEPA Vintage Newspaper Christmas Wrapping Paper Roll Mini Roll CHRISTMAS IS COMING Headline with Christmas Tree and Festive Design Fun Kraft Gift Wrap for Holiday Party 17 Inches x 16.4 Feet
RUSPEPA$13.52361 rev
Trending
90-day click momentumBIOBROWN Chocolate Brown Kraft Wrapping Paper Roll 17 Inches X 33 Feet (47 sq. ft. ttl.) Solid Color Matte Textured Gift Wrap for Birthday Wedding Mothers day Fathers day Parties Christmas
BIOBROWN$13.854.4★
WRAPAHOLIC Kraft Striped Wrapping Paper Roll - Mini Roll - 17 Inch x 16.5 Feet - Classic Brown Stripe Wrapping Paper for Birthday Wedding Baby Shower
WRAPAHOLIC$9.874.5★
RUSPEPA 20 Sheets Flower Wrapping Paper Waterproof Floral Bouquet Wrapping Paper Florist Supplies Packaging for Birthday Party Wedding and DIY Crafts - Brown
RUSPEPA$6.044.6★
RUSPEPA Wildflower Floral Wrapping Paper Roll for Women 17 Inches x 16. 4 Feet Mini Roll Herbal Kraft Wrapping Paper for Christian Gifts Birthdays Weddings Bridal Shower and Engagement
RUSPEPA$9.724.8★
BEISHIDA 20 PCS Brown Floral Wrapping Paper-Matte Waterproof Flower Wrapping Paper Bouquet for Florist Supplies DIY Crafts Gift Packaging Valentine Mothers Day Wedding Birthday Gift
BEISHIDA$9.324.7★
What reviews say buyers love and hate about kraft christmas wrapping paper
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Is the perfect thickness for folding corners”
“Great Value”
“it held up wonderfully”
“Convenient”
“Good size”
“Classic and great for all gifts recipients”
“As expected”
“great for coloring on”
“It looks beautiful inside the furniture”
What buyers complain about
“fairly thin material”
“it's just too narrow”
“It smells like stinky armpits”
“Cheap tape doesn't like to stick to it”
“Shade of brown is yellowish/lighter in person”
“Really bad quality”
“little bit expensive though for what it is”
“Thin”
“The product description doesnt match what you get”
“Difficult at first to use”
Top return reasons
Common kraft christmas wrapping paper questions
- Is kraft christmas wrapping paper profitable to sell on Amazon United States?
- The niche generates $68K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the kraft christmas wrapping paper niche?
- 22 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in kraft christmas wrapping paper?
- Top complaints mined from reviews: Thickness, Size-Overall, Smell. The return rate is 2.0%.
- When does demand for kraft christmas wrapping paper peak?
- Demand peaks in Nov–Dec; the busiest month runs 88.7× the quietest.
- What does it cost to enter the kraft christmas wrapping paper niche?
- Listings span $6.00–$30.06; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 1,481 reviews — the moat a new listing must climb.