Kotex Thong Panty Liners

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +181.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months

17K

Growth, 90 days vs prior 90

+181.7%

Conversion, latest week

11.3%

Market size, estimated

$27Ka year

Top search term

kotex thong panty liners9K searches a year

Listings sell for $13.89 on average, from $3.52 to $26.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $13.89 that is $10K to $14K a year per listing.

Average price

$13.89under the $15 to $100 sweet spot

Price range

$3.52–$26.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$14K

Returns

0.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Feminine Care. It carries 1,305 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#64in Feminine Care

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,305per listing

Listings tracked

13

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months