Kotex Regular Pads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Growth
Great+83.9%90-day search growth — must beat 0% to launch
Price range
Good$5.38–$28.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,666.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$33K$33K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Is kotex regular pads profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kotex regular pads is a $33K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
kotex regular pads market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $49K–$61K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 60%
- Out of stock
- 2.4%
- Avg brand age
- 78 months
- Avg seller age
- 128 days
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Kotex72%
- U by Kotex25%
- Always3%
Top kotex regular pads search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kotex regular pads10K/yr
- kotex pads for women regular5K/yr
- kotex pads regular5K/yr
- kotex regular4K/yr
- u by kotex pads regular3K/yr
Top kotex regular pads products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★214 rev
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.044.6★826 rev
U by Kotex Clean & Secure Maxi Pads Regular Absorbency 192 Count (4 Packs of 48) (Packaging May Vary)
U by Kotex$28.524.6★1,097 rev
U by Kotex Balance Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
U by Kotex$8.134.7★4,071 rev
U by Kotex Clean & Secure Ultra Thin Pads Regular Absorbency 176 Count (4 Packs of 44) (Packaging May Vary)
U by Kotex$26.744.7★3,450 rev
Newest
by launch date
Kotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)
Kotex$16.53826 rev
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.02214 rev
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.04826 rev
Kotex Bamboo Ultra Thin Pads with Wings Regular Absorbency 34 Count (Packaging May Vary)
Kotex$9.18125 rev
Kotex BioCare Ultra Thin Pads with Wings Regular Absorbency 28 Count (Packaging May Vary)
Kotex$9.13238 rev
Trending
90-day click momentumKotex Ultra Thin Pads with Wings Regular Absorbency 100 Count (2 Packs of 50)(Packaging May Vary)
Kotex$16.534.6★
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★
Kotex Ultra Thin Pads with Wings Regular Absorbency 50 Count (Packaging May Vary)
Kotex$9.044.6★
Kotex Ultra Thin Pads Regular Absorbency 60 Count (Packaging May Vary)
Kotex$9.024.2★
Kotex Ultra Thin Pads Heavy Absorbency 56 Count (Packaging May Vary)
Kotex$9.094.3★
What reviews say buyers love and hate about kotex regular pads
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable, breathable”
“Great absorbency”
“Good quality”
“Good price”
“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”
“I prefer the fit”
“Good adhesive”
“I had no issue either leaks”
“They are soft”
“Easy to use”
What buyers complain about
“Too thick”
“Its small”
“Very sticky”
“The quality is very poor”
“Allergic reaction”
“Color comes off”
“which can be uncomfortable at times”
“-Not as absorbent”
“leak”
“these new ones have a strong odor to them”
Top return reasons
Common kotex regular pads questions
- Is kotex regular pads profitable to sell on Amazon United States?
- The niche generates $33K/yr across 15 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +83.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the kotex regular pads niche?
- 3 brands and 39 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kotex regular pads?
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- What does it cost to enter the kotex regular pads niche?
- Listings span $5.38–$28.52; the average listing price is $12.19 (sweet spot $15–$100). The average incumbent carries 3,667 reviews — the moat a new listing must climb.