Kotex Regular Pads

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +83.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+83.9%

Conversion, latest week

10.0%

Market size, estimated

$33Ka year

Top search term

kotex regular pads10K searches a year

Listings sell for $12.19 on average, from $5.38 to $28.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.19 that is $3K to $6K a year per listing.

Average price

$12.19under the $15 to $100 sweet spot

Price range

$5.38–$28.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #75 within Feminine Care. It carries 3,667 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

87%

Out of stock, average day

2.4%

Average rank

#75in Feminine Care

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,667per listing

Listings tracked

15

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

78 months