Kotex Panty Liners for Women

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +141.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $573K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

+141.6%

Conversion, latest week

9.0%

Market size, estimated

$573Ka year

Top search term

kotex panty liners for women204K searches a year

Listings sell for $11.59 on average, from $4.14 to $52.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $11.59 that is $29K to $35K a year per listing.

Average price

$11.59under the $15 to $100 sweet spot

Price range

$4.14–$52.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$29K–$35K

Returns

0.2%of orders · Amazon United States median 2.1%

57% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #68 within Feminine Care. It carries 5,568 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

89%

Out of stock, average day

0.5%

Average rank

#68in Feminine Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

5,568per listing

Listings tracked

28

12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

12

Successful launches

12Amazon's first-year sales bar

Average brand age

60 months