Kotex Panty Liners for Women
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Incredible+141.6%90-day search growth — must beat 0% to launch
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$4.14–$52.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$573K$573K/yr · 547K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.59avg listing price — sweet spot $15–$100
Review moat
Bad5,567.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Is kotex panty liners for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, kotex panty liners for women is a $573K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
kotex panty liners for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $695K–$927K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 57%
- Out of stock
- 0.5%
- Avg brand age
- 60 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
137
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
0%
- Kotex73%
- U by Kotex25%
- Amazon Basics1%
- Carefree1%
Top kotex panty liners for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- kotex panty liners for women204K/yr
- u by kotex panty liners70K/yr
- kotex liners72K/yr
- kotex panty liners42K/yr
- u kotex panty liners26K/yr
- kotex long panty liners12K/yr
- kotex panty liners for women long10K/yr
- kotex liners long11K/yr
- ukotex panty liner17K/yr
- panty liners kotex12K/yr
Top kotex panty liners for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.014.4★672 rev
Kotex Daily Wrapped Liners Light Absorbency Thin 162 Count (Packaging May Vary)
Kotex$9.494.4★672 rev
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★672 rev
Kotex Natural Balance Absorbent Liners Long 16 Count (Pack of Six)
Kotex$17.884.6★302 rev
U by Kotex Panty Liners Clean & Secure Light Absorbency Long Length 126 Count (Packaging May Vary)
U by Kotex$8.054.3★13,846 rev
Newest
by launch dateKotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.01672 rev
Kotex Daily Wrapped Liners Light Absorbency Thin 162 Count (Packaging May Vary)
Kotex$9.49672 rev
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.05672 rev
Kotex Bamboo Wrapped Liners Light Absorbency Extra Coverage 54 Count (Packaging May Vary)
Kotex$7.68319 rev
Kotex BioCare Daily Liners Wrapped Light Absorbency Regular Length 56 Count (Packaging May Vary)
Kotex$6.83319 rev
Trending
90-day click momentumKotex Absorbent Flat Liners Light Absorbency Extra Coverage 104 Count (Packaging May Vary)
Kotex$9.014.4★
Kotex Absorbent Flat Liners Light Absorbency Regular Length 120 Count (Packaging May Vary)
Kotex$7.054.4★
Kotex Bamboo Wrapped Liners Light Absorbency Extra Coverage 54 Count (Packaging May Vary)
Kotex$7.684.2★
Kotex Absorbent Wrapped Liners Light Absorbency Extra Coverage 93 Count (Packaging May Vary)
Kotex$9.084.4★
U by Kotex Clean & Secure Daily Liners Regular 129 Count - 4 Pack (516 Total
Kotex$52.494.2★
What reviews say buyers love and hate about kotex panty liners for women
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good deal”
“Cool and comfortable”
“Good fit”
“Great absorbency”
“Adhesive is strong”
“These ultra thin pads from Kotex have a smooth, soft, and comfortable feel to them”
“work as intended”
“Easy to carry”
“The material is soft”
What buyers complain about
“Not sticky”
“The liners are very thick for me”
“Really small”
“Horrible quality”
“NOT absorbent”
“Have a Horrible Chemical Smell”
“A bit pricey”
“Not as comfortable as I hoped”
“Causes irritation”
“False advertising”
Top return reasons
Common kotex panty liners for women questions
- Is kotex panty liners for women profitable to sell on Amazon United States?
- The niche generates $573K/yr across 28 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is +141.6%. Flapen's verdict: Worth a look (63/100).
- How competitive is the kotex panty liners for women niche?
- 4 brands and 137 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in kotex panty liners for women?
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the kotex panty liners for women niche?
- Listings span $4.14–$52.49; the average listing price is $11.59 (sweet spot $15–$100). The average incumbent carries 5,568 reviews — the moat a new listing must climb.