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Kor

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -20.0% this quarter, so Kor is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$1.4M/yr2.2M searches / yr
90-day growth
-20.0%search demand this quarter
Competition
33%top-5 click share · 13 brands · 645 sellers

Flapen Score

Kor against its category

The dotted line is the Health & Household average. Past it, Kor is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kor market on Amazon at a glance

Shoppers on Amazon United States searched for Kor 2.2M times last year and spent an estimated $1.4M. The top 5 brands take 86% of clicks. Demand peaks in Jan–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
2.2M
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.6%
Market size, estimated
$1.4Ma year
Peak month
January3.3× the quietest month
Top search term
kor554K searches a year

02 · Price

A sale here is worth $17.07.

Listings sell for $17.07 on average, from $2.34 to $66.50. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $17.07 that is $85K to $102K a year per listing.

Average price
$17.07inside the $15 to $100 sweet spot
Price range
$2.34–$66.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
$85K–$102K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,274 within Endurance & Energy. It carries 1,848 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
80%
Out of stock, average day
3.0%
Average rank
#1,274in Endurance & Energy
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,848per listing
Listings tracked
45

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Kor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

645

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

11%

  • Brand 146%
  • Brand 217%
  • Brand 314%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Kor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Kor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kor554K/yr
  • shot329K/yr
  • immunity shots313K/yr
  • wellness shots123K/yr
  • vive97K/yr
  • shots83K/yr
  • suja immunity shots111K/yr
  • turmeric shots77K/yr
  • vive organic immunity boost96K/yr
  • sol ti46K/yr

Reviews and returns

What reviews say buyers love and hate about Kor

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“taste gross”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kor questions

Answered from the same tracked data.