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Knee Tape

Maybe

An estimated 1.1% of orders come back. But the average product has 5,224 reviews to catch up to, so Knee Tape is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$295K/yr351K searches / yr
90-day growth
+13.9%search demand this quarter
Competition
57%top-5 click share · 15 brands · 54 sellers

Flapen Score

Knee Tape against its category

The dotted line is the Health & Household average. Past it, Knee Tape is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knee Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Knee Tape 351K times last year and spent an estimated $295K. The top 5 brands take 63% of clicks. Demand peaks in May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $295K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+13.9%
Conversion, latest week
6.9%
Market size, estimated
$295Ka year
Peak month
May2.0× the quietest month
Top search term
kinesiology tape for knees153K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $6.05 to $19.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $12.28 that is $15K to $18K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$6.05–$19.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$18K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #29 within Braces, Splints & Supports. It carries 5,224 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.7%
Average rank
#29in Braces, Splints & Supports
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
5,224per listing
Listings tracked
21

04 · Newcomers

5 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
5Amazon's first-year sales bar
Average brand age
49 months

Products

Top Knee Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

54

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

30%

  • Brand 121%
  • Brand 216%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Knee Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.0×

Search terms

Top Knee Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kinesiology tape for knees153K/yr
  • knee tape129K/yr
  • knee tape for knee stability23K/yr
  • knee tape for knee pain relief12K/yr
  • tape for knee pain24K/yr
  • sport tape for knees3K/yr
  • kinesio tape knee5K/yr
  • k tape for knee pain1K/yr

Reviews and returns

What reviews say buyers love and hate about Knee Tape

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Adhesion/Stickiness”
25%of negative reviews mention “Adhesion/Stickiness”
1.1%of orders come back
“Very poor adhesive”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Knee Tape questions

Answered from the same tracked data.