Kneading Back Massager

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

42K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

6.5%

Market size, estimated

$128Ka year

Peak month

December3.9× the quietest month

Top search term

resteck neck and back massager15K searches a year

Listings sell for $46.45 on average, from $32.94 to $62.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 750 to 1,000 of them. At $46.45 that is $35K to $46K a year per listing.

Average price

$46.45inside the $15 to $100 sweet spot

Price range

$32.94–$62.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

750–1,000

Revenue per listing a year

$35K–$46K

Returns

8.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Electric Massagers. It carries 55,896 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#27in Electric Massagers

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

55,896per listing

Listings tracked

3

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months