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Km

Fail

The top 5 brands take 100% of clicks, so Km is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$37K/yr59K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
77%top-5 click share · 4 brands · 10 sellers

Flapen Score

Km against its category

The dotted line is the Health & Household average. Past it, Km is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Km market on Amazon at a glance

Shoppers on Amazon United States searched for Km 59K times last year and spent an estimated $37K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
1.4%
Market size, estimated
$37Ka year
Top search term
univera6K searches a year

02 · Price

A sale here is worth $45.81.

Listings sell for $45.81 on average, from $14.31 to $124.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $45.81 that is $5K to $11K a year per listing.

Average price
$45.81inside the $15 to $100 sweet spot
Price range
$14.31–$124.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$5K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #332 within Multiminerals. It carries 2,929 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#332in Multiminerals
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,929per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Km products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 213%
  • Brand 37%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Km search demand

Weekly searches over the year. Pick a range.

2K1KPrime Day '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Km search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • univera6K/yr
  • univera xtra2K/yr
  • matol-univera-potassium-supplement-botanical3K/yr

Reviews and returns

What reviews say buyers love and hate about Km

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Calcium”
0.2%of orders come back
“I have severe low potassium”
A buyer, on “Calcium”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Km questions

Answered from the same tracked data.