Kleenex Travel Tissues Packs
FailThe top 5 brands take 100% of clicks, so Kleenex Travel Tissues Packs is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $3.3M/yr1.8M searches / yr
- 90-day growth
- -0.2%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 147 sellers
Flapen Score
Kleenex Travel Tissues Packs against its category
The dotted line is the Health & Household average. Past it, Kleenex Travel Tissues Packs is stronger. Inside it, weaker.
Market
The Kleenex Travel Tissues Packs market on Amazon at a glance
Shoppers on Amazon United States searched for Kleenex Travel Tissues Packs 1.8M times last year and spent an estimated $3.3M. All 4 brands take every click. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -0.2%
- Conversion, latest week
- 18.7%
- Market size, estimated
- $3.3Ma year
- Peak month
- May1.3× the quietest month
- Top search term
- kleenex travel tissues packs271K searches a year
02 · Price
A sale here is worth $10.03.
Listings sell for $10.03 on average, from $1.70 to $23.76. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 30,000 to 40,000 of them. At $10.03 that is $301K to $401K a year per listing.
- Average price
- $10.03under the $15 to $100 sweet spot
- Price range
- $1.70–$23.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $301K–$401K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Tissues, Toilet Paper & Sprays. It carries 4,654 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #73in Tissues, Toilet Paper & Sprays
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,654per listing
- Listings tracked
- 13
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Kleenex Travel Tissues Packs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
147
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Brand 189%
- Brand 24%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Kleenex Travel Tissues Packs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Kleenex Travel Tissues Packs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- kleenex travel tissues packs271K/yr
- travel tissues229K/yr
- tissues travel size249K/yr
- pocket tissues142K/yr
- travel tissue packs133K/yr
- travel kleenex77K/yr
- tissue packs76K/yr
- travel kleenex packs65K/yr
- travel tissue58K/yr
- kleenex travel49K/yr
Reviews and returns
What reviews say buyers love and hate about Kleenex Travel Tissues Packs
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kleenex Travel Tissues Packs questions
Answered from the same tracked data.









