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Kleenex Tissues Boxes Professional

Fail

The top 5 brands take 100% of clicks, so Kleenex Tissues Boxes Professional is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$142K/yr21K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
78%top-5 click share · 2 brands · 99 sellers

Flapen Score

Kleenex Tissues Boxes Professional against its category

The dotted line is the Health & Household average. Past it, Kleenex Tissues Boxes Professional is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleenex Tissues Boxes Professional market on Amazon at a glance

Shoppers on Amazon United States searched for Kleenex Tissues Boxes Professional 21K times last year and spent an estimated $142K. All 2 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $142K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
15.3%
Market size, estimated
$142Ka year
Top search term
kleenex professional facial tissue10K searches a year

02 · Price

A sale here is worth $45.20.

Listings sell for $45.20 on average, from $6.43 to $79.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $45.20 that is $11K to $23K a year per listing.

Average price
$45.20inside the $15 to $100 sweet spot
Price range
$6.43–$79.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$23K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #115 within Tissues, Toilet Paper & Sprays. It carries 7,055 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
73%
Out of stock, average day
0.0%
Average rank
#115in Tissues, Toilet Paper & Sprays
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
7,055per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Kleenex Tissues Boxes Professional products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Kleenex Tissues Boxes Professional search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Holiday '25AugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.8× · 11 of 12 months tracked

Search terms

Top Kleenex Tissues Boxes Professional search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kleenex professional facial tissue10K/yr
  • kleenex professional4K/yr
  • kleenex professional comfort touch3K/yr
  • kleenex tissues boxes professional3K/yr
  • kleenex professional facial tissue for business727/yr

Reviews and returns

What reviews say buyers love and hate about Kleenex Tissues Boxes Professional

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“Pricey”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kleenex Tissues Boxes Professional questions

Answered from the same tracked data.