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Kleenex Soothing Lotion

Fail

Shoppers spend an estimated $0 a year here, so Kleenex Soothing Lotion is a Fail.

Flapen Score
22
22 / 100
Ranks 14,707 of 14,768 Health & Household niches · −27 vs the category median of 49
Market size
$0/yr6K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
100%top-5 click share · 1 brands · 35 sellers

Flapen Score

Kleenex Soothing Lotion against its category

The dotted line is the Health & Household average. Past it, Kleenex Soothing Lotion is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kleenex Soothing Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Kleenex Soothing Lotion 6K times last year and spent an estimated $0. One brand takes every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
August13.9× the quietest month
Top search term
kleenex soothing lotion5K searches a year

02 · Price

A sale here is worth $11.57.

Listings sell for $11.57 on average, from $6.04 to $17.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $11.57 that is $0 to $1K a year per listing.

Average price
$11.57under the $15 to $100 sweet spot
Price range
$6.04–$17.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Tissues, Toilet Paper & Sprays. It carries 18,867 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#16in Tissues, Toilet Paper & Sprays
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
18,867per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 161 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
161 months

Products

Top Kleenex Soothing Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Kleenex Soothing Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Prime Day '25Spike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 13.9×

Reviews and returns

What reviews say buyers love and hate about Kleenex Soothing Lotion

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Soft Feel”
38%of negative reviews mention “Smell”
0.2%of orders come back
“Chemical smell”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Kleenex Soothing Lotion questions

Answered from the same tracked data.