Kleenex Slim Pack
FailShoppers spend an estimated $40K a year here, so Kleenex Slim Pack is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $40K/yr44K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 44%top-5 click share · 12 brands · 202 sellers
Flapen Score
Kleenex Slim Pack against its category
The dotted line is the Health & Household average. Past it, Kleenex Slim Pack is stronger. Inside it, weaker.
Market
The Kleenex Slim Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Kleenex Slim Pack 44K times last year and spent an estimated $40K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 44K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $40Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- puffs travel tissues packs12K searches a year
02 · Price
A sale here is worth $12.68.
Listings sell for $12.68 on average, from $1.70 to $38.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.68 that is $1K to $3K a year per listing.
- Average price
- $12.68under the $15 to $100 sweet spot
- Price range
- $1.70–$38.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #1,346 within Tissues, Toilet Paper & Sprays. It carries 5,392 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 86%
- Out of stock, average day
- 2.1%
- Average rank
- #1,346in Tissues, Toilet Paper & Sprays
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 5,392per listing
- Listings tracked
- 29
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Kleenex Slim Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
202
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
44%
Top 20: 91%
Open market
11%
- Brand 160%
- Brand 210%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (6 brands, 11%)
Demand
Kleenex Slim Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Kleenex Slim Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- puffs travel tissues packs12K/yr
- kleenex slim pack tissues9K/yr
- puffs pocket tissues travel packs5K/yr
- kleenex slim pack5K/yr
- puffs to go tissue travel packs5K/yr
- puffs plus lotion facial tissues travel size4K/yr
- puffs to go3K/yr
- puffs plus lotion travel-size pocket facial tissues1K/yr
Reviews and returns
What reviews say buyers love and hate about Kleenex Slim Pack
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kleenex Slim Pack questions
Answered from the same tracked data.









