Is kleenex multifold paper towels profitable to sell on Amazon United States?

The niche generates $77K/yr across 4 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (41/100).

How competitive is the kleenex multifold paper towels niche?

3 brands and 95 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in kleenex multifold paper towels?

Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.

When does demand for kleenex multifold paper towels peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the kleenex multifold paper towels niche?

Listings span $21.48–$56.66; the average listing price is $38.29 (sweet spot $15–$100). The average incumbent carries 12,529 reviews — the moat a new listing must climb.

Kleenex Multifold Paper Towels

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$38.29

avg listing price — sweet spot $15–$100

Price range

Incredible$21.48–$56.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Review moat

Bad12,529

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$77K

$77K/yr · 12K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is kleenex multifold paper towels profitable on Amazon?

According to Flapen's Amazon United States niche tracking, kleenex multifold paper towels is a $77K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

kleenex multifold paper towels market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–3K; avg 250–500/product
Revenue / yr: $96K–$115K; units × avg price
Conversion rate: 16.8%
Avg BSR: #63
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 89 months
Avg seller age: 164 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Kleenex90%
Scott Professional6%
KIMBERLY-CLARK PROFESSIONAL5%

kleenex multifold paper towels demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top kleenex multifold paper towels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kleenex Professional Universal Multifold Paper Towels Bulk (01890) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 16 Packs/Case 2 400 Sheet Total)

Kleenex$39.144.6★20,241 rev

Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)

Kleenex$21.484.6★20,241 rev

Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)

Scott Professional$35.874.4★9,145 rev

Kleenex Professional Premiere Towels Bulk (13253) Fast-Drying Absorbency Pockets Trifold White (120 Sheets/Pack 25 Packs/Case 3 000 Sheet Total)

KIMBERLY-CLARK PROFESSIONAL$56.664.2★489 rev

Newest

by launch date

Kleenex Professional Premiere Towels Bulk (13253) Fast-Drying Absorbency Pockets Trifold White (120 Sheets/Pack 25 Packs/Case 3 000 Sheet Total)

KIMBERLY-CLARK PROFESSIONAL$56.66489 rev

18y ago

Kleenex Professional Universal Multifold Paper Towels Bulk (02046) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 8 Packs/Case 1 200 Sheet Total)

Kleenex$21.4820,241 rev

20y ago

Kleenex Professional Universal Multifold Paper Towels Bulk (01890) Absorbency Pockets 9.2 x 9.4 Towel White (150 Sheets/Pack 16 Packs/Case 2 400 Sheet Total)

Kleenex$39.1420,241 rev

21y ago

Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)

Scott Professional$35.879,145 rev

21y ago

What reviews say buyers love and hate about kleenex multifold paper towels

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality is consistent and they feel reliable for cleaning hands, counters, and small messes”

Absorbency10%

“absorbent”

Thickness10%

“Nice thickness sheet”

Value For Money8%

“great price”

Ease Of Use8%

“Easy To Use”

Ease Of Cleaning6%

“they sre great for cleaning, and good quality”

Advertised Vs Actual Product5%

“Better than I thought”

Durability3%

“they were stronger and more durable”

Material Quality3%

“Resisting material”

Weight Light3%

“Light and soft”

What buyers complain about

Thickness29%

“they need to be thicker”

Quality-Overall20%

“Extremely poor quality”

Absorbency10%

“Not very absorbent”

Size-Overall7%

“if they dont fit”

Thin7%

“super thin”

Durability6%

“fall apart quickly”

Value For Money2%

“Not the best value for money like before”

Hard Feel2%

“Not as soft”

Ease Of Use2%

“you really have to pull hard to get them out”

Material Quality1%

“The material is a bit flimsy”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product10%

Quality-Overall9%

Value For Money9%

Absorbency5%

Thin5%

Soft Feel4%

Dispensing Mechanism3%

Hard Feel3%

Thickness3%

Common kleenex multifold paper towels questions

Is kleenex multifold paper towels profitable to sell on Amazon United States?: The niche generates $77K/yr across 4 tracked products. 90-day search growth is -9.1%. Flapen's verdict: Skip it (41/100).
How competitive is the kleenex multifold paper towels niche?: 3 brands and 95 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in kleenex multifold paper towels?: Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
When does demand for kleenex multifold paper towels peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the kleenex multifold paper towels niche?: Listings span $21.48–$56.66; the average listing price is $38.29 (sweet spot $15–$100). The average incumbent carries 12,529 reviews — the moat a new listing must climb.