Kleenex Multifold Paper Towels

Shoppers searched for this 12K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

12K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

16.8%

Market size, estimated

$77Ka year

Peak month

February1.3× the quietest month

Top search term

kleenex multifold paper towels9K searches a year

Listings sell for $38.29 on average, from $21.48 to $56.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $38.29 that is $10K to $19K a year per listing.

Average price

$38.29inside the $15 to $100 sweet spot

Price range

$21.48–$56.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

0.2%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Paper Towels. It carries 12,529 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#63in Paper Towels

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

12,529per listing

Listings tracked

4

The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

89 months