Kleenex Hand Towels for Bathroom

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months

115K

Growth, 90 days vs prior 90

+9.4%

Conversion, latest week

14.2%

Market size, estimated

$300Ka year

Peak month

November1.5× the quietest month

Top search term

kleenex hand towels for bathroom52K searches a year

Listings sell for $18.31 on average, from $8.00 to $31.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $18.31 that is $27K to $37K a year per listing.

Average price

$18.31inside the $15 to $100 sweet spot

Price range

$8.00–$31.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$27K–$37K

Returns

0.3%of orders · Amazon United States median 2.1%

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Paper Towels. It carries 10,014 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

17%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#47in Paper Towels

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

10,014per listing

Listings tracked

6

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months