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Kleenex Cubes 12 Pack

Maybe

Buyers convert on 23.9% of searches. But the top 5 brands take 100% of clicks, so Kleenex Cubes 12 Pack is a Maybe.

Flapen Score
55
55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$803K/yr215K searches / yr
90-day growth
+30.1%search demand this quarter
Competition
62%top-5 click share · 4 brands · 113 sellers

Flapen Score

Kleenex Cubes 12 Pack against its category

The dotted line is the Health & Household average. Past it, Kleenex Cubes 12 Pack is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Kleenex Cubes 12 Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Kleenex Cubes 12 Pack 215K times last year and spent an estimated $803K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 23.9% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $803K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+30.1%
Conversion, latest week
23.9%
Market size, estimated
$803Ka year
Peak month
March5.6× the quietest month
Top search term
tissues cube boxes 12 pack133K searches a year

02 · Price

A sale here is worth $15.63.

Listings sell for $15.63 on average, from $5.13 to $30.50. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $15.63 that is $47K to $63K a year per listing.

Average price
$15.63inside the $15 to $100 sweet spot
Price range
$5.13–$30.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$63K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Tissues, Toilet Paper & Sprays. It carries 23,609 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#36in Tissues, Toilet Paper & Sprays
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
23,609per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kleenex Cubes 12 Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

113

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 145%
  • Brand 228%
  • Brand 318%
  • Brand 49%
  • Open — no brand owns it (0%)

Demand

Kleenex Cubes 12 Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 5.6×

Search terms

Top Kleenex Cubes 12 Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissues cube boxes 12 pack133K/yr
  • puffs tissues cube boxes48K/yr
  • kleenex cubes 12 pack6K/yr
  • kleenex cubes 4 pack4K/yr
  • puffs cubes7K/yr
  • tissue cubes 12 pack3K/yr
  • cube tissues 12 pack2K/yr
  • tissues cube boxes bulk2K/yr
  • puffs tissues cubes2K/yr
  • kleenex ultra soft cube2K/yr

Reviews and returns

What reviews say buyers love and hate about Kleenex Cubes 12 Pack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
26%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Extremely hard”
A buyer, on “Hard Feel”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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All Health & Household niches

FAQ

Common Kleenex Cubes 12 Pack questions

Answered from the same tracked data.